California Exotic Novelties Expands Up! Collection

LOS ANGELES — Leading pleasure product purveyor California Exotic Novelties has introduced new items to its Up! Collection.

Seen for the first time at the July ANME Show, CalExotics reports that the new products are fun, affordable and made of high-quality materials.

“Everyone loves the Up! Collection. It keeps growing and growing because it resonates with so many people,” said Susan Colvin, president and CEO of CalExotics. “Men, women and couples are drawn to the bright colors, classic designs and the affordable prices. Just because Up! is economical doesn’t mean we skimped on quality, though. We use premium silicone and the best motors and components.”

New items include Turn it Up! and Amp it Up!, which are both silicone massagers with seven functions. A memory chip recalls the last function used and the controller functions intuitively, the company says.  

Curve it Up! and Flex it Up! are probes with a heavy-duty metal designer pull ring.

Jackie White, vice president for CalExotics, added, “The designer pull ring is one of my favorite features. The metal has a good weight to it, and feels amazing in addition to looking gorgeous. I highly recommend putting out Up! testers. Once the consumer holds Up! in their hand, they will understand the difference.”

Ride it Up! and Wind it Up! are new anal toys with graduating beads. CalExotics reports in a release that they are pliable, durable and are both made with premium silicone. Wind it Up! also features a designer pull ring with reinforced heavy-duty metal around the interior of the pull ring.

The Tone it Up! Orgasm Balls are also new. Optimally weighted, they are silicone-coated and have a sturdy retrieval ring. Rounding out the list of new Up! products are the Extend it Up! Vibrating Extension Sleeves. The stretchy enhancers have a removable vibrating stimulator and add a little more than two inches to the length of the penis.

All the Up! products come in pink, teal, purple, blue and gray hues. The packaging matches the existing Up! products and to help retailers dress their walls, free Up! Visual Merchandising Plans are available on the CalExotics’ website on the Product Information Page.

For more information about the Up! Collection, as well as product videos, signage, support tools and more, visit CalExotics.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Hankey's Toys Releases 'Kitsune's Knot' Dildo

Mr. Hankey's Toys has introduced its new Kitsune’s Knot dildo.

Velvet Thruster Signs Distro Deal With ECN

Velvet Thruster has inked a distribution deal with East Coast News (ECN).

Kiiroo Introduces New Agatha Vega Stroker

Kiiroo has debuted the new Agatha Vega stroker sleeve from its FeelStar line.

'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product

Groove Thing, an insertable pleasure product that plays audio, has set a funding record on Kickstarter.

Nalpac/Entrenue, Ohdoki Sign Distro Deal for 'The Handy'

Nalpac/Entrenue has inked an exclusive U.S. distribution deal with Ohdoki Products for The Handy.

Onahole Debuts New 'Miss Boss Cup' Stroker

Pleasure brand Onahole has introduced its new Miss Boss Cup stroker.

ProDx Health Introduces 'Trust 1' HPV Test

ProDx Health has introduced its new Trust 1 Home Collection Kit for HPV testing.

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Show More