California Exotic Novelties Expands Up! Collection

LOS ANGELES — Leading pleasure product purveyor California Exotic Novelties has introduced new items to its Up! Collection.

Seen for the first time at the July ANME Show, CalExotics reports that the new products are fun, affordable and made of high-quality materials.

“Everyone loves the Up! Collection. It keeps growing and growing because it resonates with so many people,” said Susan Colvin, president and CEO of CalExotics. “Men, women and couples are drawn to the bright colors, classic designs and the affordable prices. Just because Up! is economical doesn’t mean we skimped on quality, though. We use premium silicone and the best motors and components.”

New items include Turn it Up! and Amp it Up!, which are both silicone massagers with seven functions. A memory chip recalls the last function used and the controller functions intuitively, the company says.  

Curve it Up! and Flex it Up! are probes with a heavy-duty metal designer pull ring.

Jackie White, vice president for CalExotics, added, “The designer pull ring is one of my favorite features. The metal has a good weight to it, and feels amazing in addition to looking gorgeous. I highly recommend putting out Up! testers. Once the consumer holds Up! in their hand, they will understand the difference.”

Ride it Up! and Wind it Up! are new anal toys with graduating beads. CalExotics reports in a release that they are pliable, durable and are both made with premium silicone. Wind it Up! also features a designer pull ring with reinforced heavy-duty metal around the interior of the pull ring.

The Tone it Up! Orgasm Balls are also new. Optimally weighted, they are silicone-coated and have a sturdy retrieval ring. Rounding out the list of new Up! products are the Extend it Up! Vibrating Extension Sleeves. The stretchy enhancers have a removable vibrating stimulator and add a little more than two inches to the length of the penis.

All the Up! products come in pink, teal, purple, blue and gray hues. The packaging matches the existing Up! products and to help retailers dress their walls, free Up! Visual Merchandising Plans are available on the CalExotics’ website on the Product Information Page.

For more information about the Up! Collection, as well as product videos, signage, support tools and more, visit