The PPC text ads complement the company's current pay-per-impression ads by allowing publishers to display the ads below the fold of the page, and by allowing advertisers to buy site-specific campaigns on individual publishers’ sites.
The launch of PPC text ads comes as a response to publisher and advertiser requests.
“Our publishers have been asking for a way to monetize the space below the fold of the page, and advertisers have been asking for the ability to buy site-specific campaigns” Sarah Taylor, co-founder and director of Adult AdWorld, said.
The company’s pay-per-impression (CPM) ads are only permitted above the fold; so users do not have to scroll down to see them.
“With this product, our publishers have additional monetization options they can display anywhere they choose on their sites, and can set the price they are willing to accept for their traffic,” Taylor said.
Adult AdWorld’s PPC text ads are a self-serve model for both publishers and advertisers. At launch there are already hundreds of publishers providing the ad inventory and dozens of advertiser campaigns to fill the space, allowing publishers and advertisers to utilize both CPM and CPC ads under one roof.