ExoClick Expands Mobile Carrier Targeting in Asia

BARCELONA, Spain — ExoClick today announced that it has expanded its mobile carrier targeting in India, Indonesia and Malaysia.

The company said its ad network platform now allows advertisers to target more mobile devices via Airtel, Tata, Vodafone and Idea in India; XL in Indonesia; and Maxis in Malaysia.

“Asia is a key emerging market with IDC recently reporting that India is the highest growing market in Asia Pacific with a year-on-year smartphone shipment growth of over 186 percent in Q1 2014,” said Richard Cottrell, global sales director.

He added, “The vast majority of the country's user base migrated to smartphones from feature phones and as a result the Indian smartphone market outshone other emerging markets like China which registered a year-on-year growth of 31 percent in Q1 2014.

“With our excellent range of carrier targeting in the Indian, Malaysian and Indonesian markets, ExoClick can offer its advertisers more opportunities to reach and monetize Asian consumers with their campaigns.”

The IDC report can be read here.