XR Brands Debuts ‘Pussy Juice’ Lube

HUNTINGTON BEACH, Calif. —  XR Brands has announced “Pussy Juice,” what the company is calling the first-ever body-safe lubricant specially formulated to mimic the alluring aroma of a healthy vagina.

Following months of research, development and refinement, XR Brands said its chemists were able to expertly simulate this scent of arousal in a paraben-free and glycerin-free formula.

Pussy Juice features heat and motion activation that releases a subtle and alluring scent when friction is applied. Ideal for male masturbation enhancement, Pussy Juice can be used with anatomical masturbators for an experience that looks, feels — and now smells — incredibly close to the real thing, according to XR.

The product boasts a body-friendly formulation void of the clinical look, odor and texture of traditional water-based lubricants.

“Pussy Juice not only heightens the touch sense, but also adds a whole other level of realism to sex and masturbation by incorporating the sense of smell,” general manager Randy Alvstad said.

He added, “This has been an exhilarating scientific project for us, as well as the selection of customers who helped us perfect the official aroma, and the final results have been exciting to share with the industry. Some exclaim that it’s exactly like a healthy vulva while others detect unique undertones — the scent is in the nose of the beholder, so to speak, which is one of the reasons why Pussy Juice is so much more than a novelty lubricant.”

The company explained that Pussy Juice’s scent molecules activate when the lubricant is rubbed between fingers or intimate areas and remains relatively odorless in the bottle. The lubricant can be used on toys, hands, body parts, or a partner, and cleans up with soap and water.

For more information about Pussy Juice, email Alvstad at randy@xrllc.com.

To place an order, contact a preferred sales representative, or email info@xrbrands.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper, Warm Human Launch New 'Gift Bags'

Kheper Games has partnered with Warm Human to launch seven new naughty and irreverent-themed gift bags.

A Look at the Latest Trends in Pleasure Products

Pleasure brands, retailers and distributors with their finger on the pulse of the market are sharing their observations on the latest trends from the past year that are driving sales.

Blush Expands 'Anal Adventures' Collection

Blush has introduced X-Large Anal Beads from its Anal Adventures Collection.

Xgen Debuts '4Play' Collection From Bodywand

Xgen Products has introduced the new 4Play collection of clitoral stimulators from its Bodywand line.

Lovense Debuts 'Fizz' Stimulator

Lovense has introduced its new Fizz dual-head clitoral stimulator.

SinParty Integrates Honey Play Box's Vibe-Connect Camming Tools

Cam platform SinParty has partnered with Honey Play Box to integrate the pleasure brand’s Vibe-Connect interactive camming software, allowing creators to engage fans and generate revenue through connected toys during and beyond livestreams.

Hankey's Toys Debuts DiYardieULuv2H8 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator DiYardieULuv2H8.

Blush Expands 'Avant' Line

Blush has introduced two new dildos from its Avant Collection.

Male Power Expands 'Sassy Lace' Collection

Male Power has expanded its new Sassy Lace collection of men's underwear.

Adam & Eve, We-Vibe to Launch Pop-Up Tour

Adam & Eve and We-Vibe have partnered for the nine-city “Experience an Ourgasm” pop-up tour, kicking off July 18.

Show More