CAMBRIDGE, Ontario – Coquette has released its 2015 promo video, offering a behind-the-scenes look at the company’s June photo shoot for its main lookbook.
Filmed during their most recent photo shoot, the creative team took a week in June to shoot its newest lingerie styles to be shown in their main lookbook. The video shows a chronological piece that walks viewers through the behind the scenes process. From hair and makeup, to fitting the garments on the model, to how the editorials come to be.
“We wanted to share with the industry, our customers and our fans the opportunity to get a sneak peek behind one of our biggest photo shoots of the year,” said vice president of sales and marketing Marcus Horea. “We are opening a window to show our team in action, but also to convey who we are. Our brand is about natural feminine beauty and women exuding the confidence in themselves to show it off.”
For the 2015 catalogs the creative team has been introducing stylized images to revitalize the lookbooks. In addition to product shots, buyers can experience the Coquette collections with editorials that offer a look into the minds of the team. How they envision the inspiration behind each piece and the story they want to tell with it.
To watch the video, click here.