Net1on1 Named U.K. Distributor for Lovehoney's '50 Shades' Line

LONDON — Net1on1 Wholesale has signed on to become an official U.K. distributor of Lovehoney's "Fifty Shades Of Grey" product collection, the company announced today.

Adding to what has already been a year of positive change and development for the St. Alban’s-based distributor, the company said the new partnership adds another impressive brand to its portfolio.

“The ability to distribute the FSoG licensed products to our customer base and expand our market reach is an incredible opportunity. FSoG is already a global phenomenon, with 15 million copies of the books sold in the U.K. alone and an estimated 150 million readers worldwide. Making FSoG the most famous and instantly recognized erotic brand in the world today,” managing director Tony Gonzalez said.

He added, “No other brand in our industry has had the impact that FSoG has had globally. With three movies planned by Universal and the first of them out for Valentine’s Day 2015, we anticipate the sales of FSoG products to be incredible. Simply put, this is a must have brand and every retailer large or small, bricks and mortar or online, adult or mainstream must see the opportunity to ride the FSoG tsunami. These are the only FSoG toys, bondage and sensual care products officially endorsed by author E.L James, Lovehoney have done an amazing job in maximizing the brand appeal.

“Going forward, Net 1on1 Wholesale will also be introducing other Lovehoney power brands such as the Sqweel and Bettie Page collection. We’re looking forward to a great relationship with the Lovehoney team as we work closely to build another distribution channel for their products in the U.K. and Europe.”

Lovehoney general sales manager Jim Primrose added, "We are delighted to bring Net1on1 Wholesale on board as one of our official distributors and look forward to working closely with Tony and all of his team."

Net 1on1 Wholesale will be stocking the entire range across the Official Pleasure Collection Toys, Official Pleasure Collection Bondage and Official Sensual Care Collection categories. New lines launching include the Charlie Tango Classic vibe, Sweet Touch mini clitoral vibe, Delicious Fullness vibrating butt plug, Feel It Baby vibrating cock ring, Pure Pleasure USB rechargeable bullet vibe, and a massage candle.