E L James Visits Lovehoney Headquarters

BATH, U.K. ­– Although Lovehoney has been working closely with “Fifty Shades of Grey” author E L James for their collaborative Official Pleasure Collection for some time now, the company says it was a surprise when the pop culture icon stopped by Lovehoney's headquarters last week.

According to the company, James was there to go behind the scenes and get hands-on, picking and packing her products for unaware costumers.

Following Lovehoney’s mantra of “always go[ing] the extra inch,” James even snuck in a signed copy of her book into an unsuspecting fan’s order. James’ note to the customer said: "Sara, Your box was packed by E L James x" and signed with Christian Grey’s catchphrase, "Laters Baby."

During her visit to Lovehoney, James also documented her experience for her fans on Instagram.

"We meet with E L James regularly to discuss new product ideas for the ranges, review samples and choose names. (And hear all the gossip about the movie!),” Lovehoney founder Neal Slateford told XBIZ. “She's great fun to work with and very involved in the development process. She had a fantastic time meeting all the Lovehoney staff and was happy to sign dozens of books and Pleasure Collection goodies as well as pose for countless selfies."

Photo: E L James with Lovehoney founders Richard Longhurst and Neal Slateford

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Lovense Announces 'Moan Translation' App Feature

Lovense has announced the new Real-Time Moan Translation feature for its app.

Electric Novelties Expands 'Blue Line C&B Gear' Collection

Electric Novelties has introduced 19 new items from its Blue Line C&B Gear collection.

Biird Debuts 'Namii 2' Vibrator

Biird has introduced its Namii 2 vibrating suction toy.

Osuga Debuts 'Papillon' 3-in-1 Nipple Vibe

Pleasure brand Osuga has introduced its new Papillon three-in-one nipple vibrator.

Hubba Hubba Launches Crowdfunding Campaign

Adult retailer Hubba Hubba has launched a GoFundMe to raise funds for store repairs and to pay its bills.

Kheper Releases New 'Santa's Secret Positions' Game Collection

Kheper Games has released its new "Santa’s Secret Positions" collection of couples games.

DDLGland Debuts 'Halloween' Butt Plug Collection

Pleasure brand DDLGland has unveiled its new Halloween butt plug collection.

Sagami Original Debuts '0.01' Extra-Thin Condoms in UK

Japanese wellness brand Sagami Original has introduced its 0.01 condoms, which it dubs the "world's thinnest," in the U.K. market.

Onahole Introduces New 'Croissant' Stroker

Pleasure brand Onahole has introduced its new Bread de Ecstasy Croissant stroker.

Full Circle Debuts 'Olia' Bullet Vibe Collection

Full Circle has introduced its new Olia line of bullet vibrators.

Show More