Calvista Inks Exclusive Deal With Joy-Lite

MELBOURNE — Calvista announced the closure of an exclusive distribution agreement for the full range of Joy-Lite masturbators.

The current range encompasses the Original version, as well as the Stars (contract girls) series, in total featuring more than 40 male and female molded models, catering to homosexual and heterosexual men.

Joy-Lite masturbators are made in Germany from 100-percent silicone, and are available in oral, vaginal and anal molds with five different stimulating tunnel sleeves. The silicone material doesn’t require a rejuvenation powder and is non-porous, making it more hygienic than some alternatives.

The Stars series features real molds of porn stars for a “realistic experience,” the company said.

“We’re most pleased to have Joy-Lite on board,” Calvista CEO Michael Bassett said. “The range represents a dedicated, solid commitment to this style of very popular product. It’s in huge demand, it’s highly sellable and we have a manufacturing partner that understands and is dedicated and willing to support the wholesale distribution channel.”

Joy-Lite manufacturer Dennis Ramaty added, “I only want the best partners around the world.  I’ve been trying to secure Calvista for several years, and am very happy to have finally secured the distribution and brand support deal. Calvista’s ability to push brands and move sales volume is renowned.”

Joy-Lite will be available to retailers in Australia and New Zealand beginning mid-August and will be accompanied by an educational program, free POS and a retailer website store locator.

For more information, contact Calvista (Australia) at (800)012-221 or sales@calvista.com.au.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

SadoToys, Cruel Reell Team Up for 'RIP Slip' Leather Thong

BDSM pleasure brand SadoToys has joined forces with recently crowned Euro XMAs Fetish Creator of the Year Cruel Reell to release the RIP Slip leather thong.

Adam & Eve Unveils Stroker Inspired by Octopus From Amazon's 'The Boys'

"The Boys" showrunner Eric Kripke has teamed with Adam & Eve on the release of a new stroker based on Ambrosius the Octopus ahead of the Season 2 premiere of Amazon's spinoff series, "Gen V."

Pjur Debuts 'Toy Lube and Cleaner Collection

Pjur has introduced its new Toy personal lubricant and cleaner collection.

The Male Rose Names Emma Rose Brand Ambassador

Pleasure brand Male Rose has named multi-XMAs winner Emma Rose as its newest brand ambassador.

Kiiroo Debuts 'PowerShot' Stroker

Kiiroo has introduced its PowerShot dual-motor, app-controllable stroker.

Holiday Products, Sweetums Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sweetums.

Orion Expands Cottelli 'Accessoires,' 'Party' Lines

Orion Wholesale has introduced seven new pieces from its Cottelli Accessoires line and one from its Party collection.

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry to promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

Show More