Larry Flynt Selling 1st Hustler Store

HOLLYWOOD, Calif. — Free speech icon and adult publisher Larry Flynt is selling the original Hustler store, located on Sunset Blvd. in West Hollywood, Calif., Bloomberg just now reported.

“We constantly review all of our businesses, and if a transaction makes sense strategically and financially, we will consider acting on it,” Arthur Sando, a spokesman for Flynt Management Group LLC, told Bloomberg in an email. He said the store is currently in escrow.

The store, which opened its doors in 1998, has become a fixture of Hollywood’s rock-and-roll Sunset Strip culture, and sells lingerie, sex toys, books and more. Besides a planned sale of the flagship location, Flynt, 71, says he believes that Hustler Magazine may soon follow suit and turn out the lights.

“I don’t think Hustler is going to be around very much longer,” Flynt said in a Bloomberg Television interview that aired today, citing the primacy of the Internet. “It’s making money now. As long as it makes money, I’ll continue to publish, but we can see the handwriting on the wall.” This month Hustler Magazine celebrated its 40th anniversary.

Flynt and Sando refused to discuss the price of the store or potential buyers or uses for the space, which is located in a high-end commercial spot.

However, Bloomberg reported that an unidentified party visited the Community Development Department of the City of West Hollywood a few months ago to discuss converting the store into a hotel.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kiiroo Debuts 'PowerShot' Stroker

Kiiroo has introduced its PowerShot masturbator.

Adult Time Drops Bree Mills' 'Hard Stop Reunion' Documentary, New Scene

Adult Time has released a documentary feature on the recent Bree Mills-helmed drama “Hard Stop” as well as a new cast orgy scene, titled “Hard Stop Reunion Orgy.”

Holiday Products, Sweetums Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sweetums.

Elegant Angel Premieres Jennifer White Showcase 'Hollywood Whore'

Jennifer White gets the spotlight in a new six-part showcase release from Elegant Angel.

Autumn Rain Headlines Latest From TransSensual

Autumn Rain stars with Little Puck in “Playtime with a TS MILF,” from TransSensual.

Orion Expands Cottelli 'Accessoires,' 'Party' Lines

Orion Wholesale has introduced seven new pieces from its Cottelli Accessoires line and one from its Party collection.

Adult Time Releases New 'Out of the Family' Episodes for 'Steptember'

Adult Time has released new episodes of “Out of the Family,” as part of its “Steptember” series programming.

Alina Lopez Stars in Final Installment of Blacked Feature 'The Blueprint'

Alina Lopez stars with Vixen Media Group exclusive Jason Luv in the final installment of Blacked's new feature, "The Blueprint."

Miss Lexa Makes Her Brazzers Debut

Miss Lexa has made her Brazzers debut alongside JMac in the studio's latest release, titled "Miss Lexa Is a Powerhouse."

Mag Numb Leads Latest From PlantsVsCunts

Mag Numb stars in the latest scene from Hentaied studio brand Plants Vs. Cunts, titled “The Book of Curses.”

Show More