The pjur Group Debuts 3 New Comfort Serums

WASSERBILLIG, Luxembourg — The pjur Group today announced three new serum products including the pjur Back Door Anal Comfort Serum, pjur analyse me! Comfort Serum, and superhero Delay Serum.

In addition, the company said it is offering free POS materials for a limited time.

The new serums form an invisible, neutral film on the skin, which reduces sensitivity, but not sensation, and without any numbing effect, according to pjur.

What's more, the highly concentrated formulation and the use of film-forming substances have enabled the company to completely dispense with anesthetics. Pjur noted that unlike other products that need 15-20 minutes to take effect, the product works in only 15 seconds and may last for several hours.

Adding to the pjur superhero series — that already includes a lubricant, a spray and condoms — is the pjur superhero delay serum. The delay gel for men enhances smoothness and provides a desensitizing film around the penis, reducing sensitivity without numbing. Additionally, it is free from lidocaine and benzocaine and is safe for daily use.

The two new anal serums are additions to the pjur Back Door and the pjur analyse me! series, which already include various products for use in the anal area.

The pjur Back Door Serum is suitable for impulsive anal intercourse and both products use the new formulation to create a protective film on the skin, thereby reducing sensitivity without the use of anesthetics like lidocaine and benzocaine. These new products are also safe with condoms, and suited for daily application.

Pjur said the combination of the anal glides from the two matching series can create an experience that becomes particularly intense for both partners.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

B-Vibe '360 Plug' Spotlighted on Wired.com

B-Vibe’s 360 Plug has been spotlighted on Wired.com.

Honey Play Box, Planned Parenthood Arizona Partner for 'Just the Tip' Wellness Workshop

Honey Play Box and Planned Parenthood Arizona recently partnered for “Just the Tip: A Pleasure-Based Workshop.”

Je Joue Names Ian Kulp Head of Global Wholesale, Brand

Pleasure brand Je Joue has appointed Ian Kulp as its new head of global wholesale and brand.

Sportsheets Releases New Training Video for 'Peaches 'n CreaMe' Collection

Sportsheets has released its latest training video, titled "Peaches ’n CreaMe," hosted by Brand Ambassador Rin Musick.

Full Circle Names Stefanie Neumann Sales Account Executive

Pleasure brand Full Circle has appointed Stefanie Neumann as its new sales account executive.

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Show More