The pjur Group Debuts 3 New Comfort Serums

WASSERBILLIG, Luxembourg — The pjur Group today announced three new serum products including the pjur Back Door Anal Comfort Serum, pjur analyse me! Comfort Serum, and superhero Delay Serum.

In addition, the company said it is offering free POS materials for a limited time.

The new serums form an invisible, neutral film on the skin, which reduces sensitivity, but not sensation, and without any numbing effect, according to pjur.

What's more, the highly concentrated formulation and the use of film-forming substances have enabled the company to completely dispense with anesthetics. Pjur noted that unlike other products that need 15-20 minutes to take effect, the product works in only 15 seconds and may last for several hours.

Adding to the pjur superhero series — that already includes a lubricant, a spray and condoms — is the pjur superhero delay serum. The delay gel for men enhances smoothness and provides a desensitizing film around the penis, reducing sensitivity without numbing. Additionally, it is free from lidocaine and benzocaine and is safe for daily use.

The two new anal serums are additions to the pjur Back Door and the pjur analyse me! series, which already include various products for use in the anal area.

The pjur Back Door Serum is suitable for impulsive anal intercourse and both products use the new formulation to create a protective film on the skin, thereby reducing sensitivity without the use of anesthetics like lidocaine and benzocaine. These new products are also safe with condoms, and suited for daily application.

Pjur said the combination of the anal glides from the two matching series can create an experience that becomes particularly intense for both partners.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Sliquid Expands Massage Oil Collection

Wellness brand Sliquid has introduced two new scented oils to its Massage collection.

Nexus Debuts 'Ascend' Rotating, Thrusting Massager

Nexus has introduced its new Ascend thrusting and rotating massager.

Lovense Debuts 1st 'AI Companion' Love Doll

Lovense has introduced its first AI Companion Doll at the 2026 Consumer Electronics Show (CES) in Las Vegas.

Male Power Debuts 'Eggplant' Collection

Male Power has introduced its new Eggplant collection of men's underwear.

Show More