The pjur Group Reports ANME Success

Bob Johnson

WASSERBILLIG, Luxembourg — The pjur Group announced that it has returned from a highly successful ANME Founders Show in Los Angeles.

The company said its new slat wall display, the cardboard display, and the additive-free pjur Woman Nude attracted numerous customers to its booth, allowing the brand to achieve record sales at the show.

CEO Alexander Giebel and Ralph Ehses, head of global sales and business development, both came from Luxembourg in order to support pjur USA CEO Richie Harris and his team.

Pjur said visitors were especially enthusiastic about the presentation of the new slat wall display due to its flexibility and compactness that allows retailers to arrange pjur products according to topic in their stores. The display can be filled with any combination of products, along with the respective articles for gays, women, or fetish practices. The shop owner can decide where and how to organize the pjur products on the display.

The approach allows pjur to place the emphasis on small and adaptable tools instead of fixed, oversized display walls. The cardboard display, which can be set up in just a few seconds, is pursuing the same concept: made of high-quality laminated cardboard, it can be presented on the shelf or on the counter.

Visitors to the show were also especially pleased to see the different variants of the Med line display, as well as the elements of Love series, along with pjur gay products.

Pjur’s Woman Nude — a lubricant that contains no preservatives, glycerin, or paraben — was also a hit because of its long-lasting lubricating effect, the company noted.

The product innovations and numerous personal appointments made in advance allowed for an extremely well-visited booth during the show. "If the show gets shortened to two days, it would be tragic for us, since we would no longer be able to accommodate the customer demand for meetings. We aren't the only ones who feel that the ANME show is one of the most important B2B trade fairs in America and we genuinely appreciate the opportunity to be a part of the event,” Harris added.

In addition to the new products and displays presented at the booth, visitors were also treated to pjur swag such as iPhone calculators, post-it books, T-shirts and thumb drives.