HUNTINGTON BEACH, Calif. — Sportsheets’ sales team has tapped Catrina Falbo, a 20-year veteran of sales, marketing, networking and customer service.
New to the adult industry, Falbo will hold the role of sales specialist to assist the team in building relationships domestically and in burgeoning markets abroad.
Falbo’s main role will be to help Sportsheets increase its market share across the board with a special focus on the manufacturer’s latest releases, Sportsheets Plus plus-size collection and Edge by Sportsheets, a high-end all-leather line of BDSM gear.
Both lines come accompanied by marketing support and merchandising information to help inform and educate stores about what Sportsheets calls “two key, yet often underserved” categories. Falbo and the team will be available to provide instruction and training on both lines, as well as all existing lines.
“Sales has always been my forte and as an avid fan of Sportsheets products, I jumped at the chance to join the team and support their effort to get these beautifully made intimate items in even more stores around the world,” Falbo said. “I’m a vivacious go-getter and have been a self-starter since I can remember, which makes me a perfect fit for this role. I’m looking forward to learning the ins and outs of — and building strong relationships within — this tight-knit industry.”
Falbo will make her industry debut at the upcoming ANME Founders Show July 12-14 in Burbank, California. She can be reached at catrina@sportsheets.com.
