MONTREAL — Gamma Entertainment announced today that Phil Balayan has joined the affiliate program FameDollars as its new senior marketing manager.
In his new role, Balayan will be responsible in overseeing partner relations, strengthening core product offerings, refining all the existing processes and testing out new ways to build a great experience for FameDollars' affiliates and customers.
"I'm truly excited to welcome Phil as my marketing right-hand man,” said Magalie Rheault, director of product and development. As our team's new senior marketing manager, Phil will be responsible for maximizing our revenues and exposure while managing our growing team of sales and marketing experts."
She added, "Coming from outside our industry, he will bring some fresh ideas and really help us bring our sites to the next level in the coming year. We have lots to do and that's quite the challenge, but the whole team and myself feel confident that Phil is the right person to make it all happen.”
Prior to joining FameDollars, Balayan was the exhibitor sales director for a trade show and meeting industry mobile app vendor. Before that, he did mostly ad agency work, but has also dabbled in eclectic endeavors like launching and marketing his own clothing lines, building private skate parks and art spaces around Montreal, co-running a booking agency, all the while doing business consulting and branding, with a strong emphasis on business development, brand development and e-commerce.
"This is a dream job for a marketing monster like me," Balayan said. "My 15-plus years of career boil down to me being customer-obsessed and process-orientated. To me, it's about 80 percent making things work better, which means making them the very best with what we have at our disposal. The other 20 percent is thinking about what we should do that no one else is doing — and testing the heck out of it.”
Part of his action plan is to implement a constant stream of quality content and improving existing features by staying on top of what's hot and trending. Affiliate feedback is also crucial, he says, as "new marketing resources will be created to assist them in driving more traffic to their site and targeting better customers to get their desired conversions."
"What it all boils down, all that consumes me these days, is to make awesome porn," Balayan said.
FameDollars Taps Marketing Vet Phil Balayan
Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More News
UK Lawmaker Calls for Appointment of 'Porn Minister'
Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.
FSC Toasts Jeffrey Douglas for 30 Years of Service
n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.
TTS Opens UK Testing Location
Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.
FSC: Age-Verification Laws Go Into Effect South Dakota, Georgia, Wyoming on July 1
The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.
FSC Responds to Supreme Court Decision on Texas AV Law
The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.
Sex Work CEO Debuts Upgraded 'GPTease' AI Assistant
Sex Work CEO has introduced the new Canvas in-chat editing feature to its AI-powered, NSFW text generator, GPTease.
UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case
The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.
North Carolina Passes Extreme Bill Targeting Adult Sites
The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.
Supreme Court Ruling Due Friday in FSC v. Paxton AV Case
The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.
Ofcom: More Porn Providers Commit to Age Assurance Measures
A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.