LOS ANGELES — Pipedream Products on Wednesday announced that Rich Easton will be joining its company in a new role as senior vice president of global sales.
Easton brings a successful track record of growing recognizable brands such as Hefty, Arm & Hammer, Oxi Clean, and Trojan in his previous roles as an executive sales and marketing leader. With Trojan, Easton was able to drive distribution of Trojan vibrators and lubricants to all major retailers in the mass, drug, and grocery classes of trade.
“We're very excited to get such a major talent that can help take Pipedream to the next level,” said Pipedream Chairman and CEO, Nick Orlandino. “With his professional experience and vast knowledge of marketing, merchandising and sales, I feel the sky's the limit!”
Easton recently founded a consulting business focused on helping drive sales for small to mid-size businesses. Prior to his consulting business, he held the position of VP of Sales Operations at Church & Dwight, where he led a team of internal sales managers focused on developing products, pricing, promotion, and positioning for as many as 55 different brands.
Easton spent most of his career as a sales leader at Hefty Consumer Products, where he led several new product initiatives including the launch of Cinch Sak, One Zip, and expansions of private label tableware.
Easton can be reached via e-mail at rich@pipedreamproducts.com.
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