Dreamgirl Releases Fall/Holiday/Valentine’s Catalog

Ariana Rodriguez

LOS ANGELES — Dreamgirl International has launched its new 2014-2015 Fall/Holiday/Valentine’s collection for the fall buying season.

With the re-introduction of the Sapphire color and with an array of jewel tones featured with gold accents, sequins and chains, Dreamgirl says its Fall collection finds its inspiration from the runways and the world of couture. For the holiday season comes a collection of Santa-themed bustiers, hanging robes and babydolls along with packaged panties, teddies, panties and garter belts.

The Dreamgirl Valentine’s Collection is merchandised and offers lingerie featuring embellished heart details and heart back cut-outs.

 The wholesale prices range from $1.60 to $13.50 for hosiery and bodystockings, $6.50 to $18.95 for Diamond Packaged Lingerie, $2.35 to $9.95 for packaged panties and thongs, $7.50 to $26.95 for hanging lingerie, robes and club dresses, and $19.95 to $25.95 for corsets and bustiers. Most new styles are ready to ship starting in mid July, the company said.

“Our Fall/Holiday/Valentine’s catalog draws us into sensual fantasies that intrigue, excite and delight us with opulent settings and gorgeous lingerie,” said Dreamgirl senior vice president of merchandising and design, Susan Feldman. “The fashion runways are dripping in gold and sparkling with bling and so is Dreamgirl, in our beautifully merchandised line that is adorned with the shimmer and sparkle of sequins and rhinestones and the glamorous draping of gold chains and gold beaded accented lingerie.”

Dreamgirl’s new catalog also features a new collection of jewel-toned body conscious dresses that feature unique midriff exposure, sheer illusion detailing and asymmetrical necklines and hemlines.

Dreamgirl’s fall collection of hanging lingerie features strappy fabrications, gold chains, rhinestones and a jewel tone color palette.

“The Holiday season at Dreamgirl is full of sumptuous reds and furry white marabou feather trim in a number of hanging and packaged lingerie styles from corsets to babydolls, robes, rompers and garter belts. These Santa-themed styles are a perfect combination of sexy, comfortable and fashion forward,” the company said.

This season’s Red Diamond and Black Diamond styles feature an array of heart-shaped detailing, black and red flocked contrast combinations with pin-up styling and delicate ruffles and bows.

“Dreamgirl’s signature Red Diamond line continues to thrive with its graphically enhanced box with a bright white background, larger images on both the front and back, multiple plastic windows for easy viewing and a special “call out” banner to let the consumer know that there is an added value item with the lingerie such as an eye mask, wrist restraints or an intimate toy. The Dreamgirl Diamond Collection consists of One Size Fits Most and One Size Fits Most Queen.”

Additionally, under its new corporate umbrella, DG Brands International offers retailers an array of products and brands, including Dreamgirl lingerie, clubwear and costumes, Dreamguy men’s costumes, Alexa Brand value costumes and Sugar Sugar costumes for children.

“Our organization continues to execute its business plan across all product categories and in all markets. I am extremely proud of our management, employees, sales representatives, distributors and vendor partners for their dedication and hard work in pursuit of our goals and vision. We are looking forward to an exciting 2014-2015 season,” said Christopher Scharff, CEO of DG Brands International.