World Cup of Sex: LELO Survey Shows Which Country Scores More

STOCKHOLM — With shock wins, premature eliminations and enough bizarre moments to keep us talking until 2018, the World Cup in Brazil has been a wild ride so far.

But it’s not the only recent competition chock full of biting, disappointment, satisfaction and ups and downs.

Luxury sex toy brand LELO has been conducting a wide-scale global sex survey annually since 2009 and this year says it has pulled off its biggest one yet. With more than 30 countries involved and more than 35,000 21-55 year olds surveyed so far, LELO compared stats from countries that participated in the World Cup to see who the real “winners” are.

So, who will it be (drumroll) — Australia, Belgium, Brazil, Chile, Colombia, Chile, England, France, Germany, Greece, Italy, Japan, Netherlands, Portugal, Spain, Switzerland or the U.S.?  

LELO wrote in a blog post, “We looked closely at the funny old game — sex — and compared which World Cup teams lose in the bedroom but win on the pitch, which has the most stamina, which plays dirtiest and which goes the longest. We know who scores the most, who cheats the most, who goes down easiest and who likes to watch from the sidelines. And today, we’re ready to share.”

Alongside the raw stats, LELO provides highlights on the sidelines. For example, Switzerland is leading with reported number of partners, with 26 percent of people claiming to have 20-plus bedmates. Following suit with widespread expectations, France took the gold for rate of cheating, with 75 percent of respondents admitting to straying outside of the home court.

Latin Americans are “faking” champions, but to be fair, half of all sexually active adults say they have faked an orgasm at least once in their sexual history. Meanwhile, England vibrates way above the rest, with a whopping 94 percent of respondents admitting that they have used or own a sex toy — and 4 percent of those queried own 16 or more toys!

When push comes to thrust, all the countries won in at least one respect — 79 percent of the world’s population reports that they are satisfied with their sex lives, with Greece and England tied for first place as the most satisfied.  

Check out the full survey here.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Magic Silk Expands 'Love' Line

Magic Silk has introduced six new styles from its Love line of lingerie.

XBIZ Virtual Pleasure Products Trade Show Set for July 28-30

To facilitate global business between brands and buyers without the need for travel, XBIZ is pleased to reintroduce a virtual edition of its pleasure products events, set for July 28-30.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released two new styles from its Svenjoyment undergarment line.

Blush, 'Drag House Rules' Partner for Pride Month

Blush has been named an official challenge sponsor for OUTtv’s “Drag House Rules” during Pride Month.

Je Joue to Debut Expanded Product Lines at ANME

Je Joue will introduce several new products from its ILY and Je Joue collections at the ANME trade show in Burbank next month.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced two new pleasure products from its Beau Coeur collection.

Svakom Featured on 'Õhtu!' Talk Show

Svakom is featured in a new episode of “Ōhtu!” on Estonia TV’s Kanal 2.

Wicked Sensual Care Debuts 'Honeysuckle + Ivy' Massage Oil

Wicked Sensual Care (WSC) has introduced its new Honeysuckle + Ivy Sensual Massage Oil.

WOW Tech, XR Brands Reach Settlement in Patent Infringement Dispute

XR Brands and Lovehoney Group subsidiary WOW Tech Group have settled a patent dispute over WOW's Pleasure Air Technology.

Orion Expands 'Beastly Cocks' Line

Orion Wholesale has introduced three pleasure products from its Beastly Cocks line.

Show More