World Cup of Sex: LELO Survey Shows Which Country Scores More

STOCKHOLM — With shock wins, premature eliminations and enough bizarre moments to keep us talking until 2018, the World Cup in Brazil has been a wild ride so far.

But it’s not the only recent competition chock full of biting, disappointment, satisfaction and ups and downs.

Luxury sex toy brand LELO has been conducting a wide-scale global sex survey annually since 2009 and this year says it has pulled off its biggest one yet. With more than 30 countries involved and more than 35,000 21-55 year olds surveyed so far, LELO compared stats from countries that participated in the World Cup to see who the real “winners” are.

So, who will it be (drumroll) — Australia, Belgium, Brazil, Chile, Colombia, Chile, England, France, Germany, Greece, Italy, Japan, Netherlands, Portugal, Spain, Switzerland or the U.S.?  

LELO wrote in a blog post, “We looked closely at the funny old game — sex — and compared which World Cup teams lose in the bedroom but win on the pitch, which has the most stamina, which plays dirtiest and which goes the longest. We know who scores the most, who cheats the most, who goes down easiest and who likes to watch from the sidelines. And today, we’re ready to share.”

Alongside the raw stats, LELO provides highlights on the sidelines. For example, Switzerland is leading with reported number of partners, with 26 percent of people claiming to have 20-plus bedmates. Following suit with widespread expectations, France took the gold for rate of cheating, with 75 percent of respondents admitting to straying outside of the home court.

Latin Americans are “faking” champions, but to be fair, half of all sexually active adults say they have faked an orgasm at least once in their sexual history. Meanwhile, England vibrates way above the rest, with a whopping 94 percent of respondents admitting that they have used or own a sex toy — and 4 percent of those queried own 16 or more toys!

When push comes to thrust, all the countries won in at least one respect — 79 percent of the world’s population reports that they are satisfied with their sex lives, with Greece and England tied for first place as the most satisfied.  

Check out the full survey here.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Expands 'Beastly Cocks' Line

Orion Wholesale has introduced three pleasure products from its Beastly Cocks line.

Sliquid Launches B2B Portal 'Sliquid HQ'

Sliquid has launched Sliquid HQ, the company's new B2B portal centralizing its distribution, educational, and marketing resources.

COTR Taps Dr. Alix Agar for Advisory Board

COTR has appointed Dr. Alix Agar to its medical and therapeutic advisory board.

CC Wellness Names Melody Cazarin Director of Strategic Accounts

JO parent company CC Wellness has appointed Melody Cazarin to the position of director of strategic accounts.

Orion Expands Cottelli 'Bondage' Line

Orion Wholesale has added five new lingerie sets to its Cottelli Bondage collection.

Full Circle Expands 'Savage Me' Line of Strokers

Full Circle has expanded its line of Savage Me strokers.

XR Brands Debuts 'Scarlet Seduction' Travel Set From 'Master Series' Line

XR Brands has introduced the Scarlet Seduction Leather Bondage Travel Set from its Master Series collection.

Morari Debuts 'MOR' Male Enhancement Patch

Sexual wellness brand Morari, Inc. has launched its new male enhancement patch, MOR.

Svakom Products Featured in Norwegian Public Sexual Health Program

Norway’s national welfare administration (NAV) has added two of Svakom’s pleasure products to its sexual health program.

Orion Debuts 'Rabbit Vibrator With Tickler' From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with G-Spot/Anal Tickler from its Sweet Smile line.

Show More