To celebrate the new look and the retail expansion, Syren plans to host a variety of special events, including several under the Syren University banner.
Known as “Carnal Knowledge” classes, the series features workshops run by erotic experts such as Kumi, Midori and Georgia Payne.
Upcoming “Carnal Knowledge” classes include “The Sensual Art of Fireplay” hosted by Orpheus as well as two workshops with Chanta Rose: “Electrical Play for the Sexes” and “Bondage for Sex.”
The company also plans to unveil an array of new clothing designs, including gowns, corsets and stockings, which will be modeled by Justine Joli and Natalie Minx. Fetish photographer Steve Diet Goedde has been tapped to photograph the models in the new erotic wear.
“I'm thrilled to be working creatively with Syren, having been a fan of their latex designs for over ten years,” Goedde said. “When I think of latex fashion, the first name I think of is Syren.”