Lovehoney: Well-Educated People Have Less Sex, Enjoy Bondage

BATH, U.K. — Well-educated people have less sex than those who have not gone to college, according to new research by sex toy company Lovehoney.

According to a survey of 2,000 people, commissioned by U.K.-based Lovehoney, almost one in seven people (13 percent) who did not study at university are having sex at least once a day — compared to just 10 percent of graduates.

Those with no letters after their name also tend to have more notches on their bedpost. Some 23 percent of non-academic types have had up to 10 lovers, while that figure is at just 20 percent for the more cerebral among us.

Graduates are more monogamous, with more than a quarter (27 percent) having had just one or two sexual partners — compared to 21 percent of people without a degree.

Non-graduates are more adventurous in their choice of location, with 77 percent having sex “al fresco,” compared with only 70 percent  of university-goers. They are also more likely to have indulged in a threesome — 22 percent compared to under a fifth of graduates (19 percent).

It appears all that study and brain exertion leaves graduates tired: three-quarters of them would rather their partner was on top during sex, while a third of non-grads insist on taking the top position.

However, it seems that clever clogs are also kinkier — 66 percent have tried out bondage, with 44 percent reportedly “loving it.” Non-graduates with a penchant for handcuffs and chains were far fewer, at 37 percent.

“Evidently non-graduates are far more into action than the written word, and are putting their spare leisure time to the perfect pleasure pursuit,” a Lovehoney spokesperson said. “As they make love more often, it makes sense they will go for more variety. Although the more educated types appear to put greater thought into love play, as the bondage statistics suggest.”

Lovehoney reports that its sales of S&M products shot up by 70 percent since “Fifty Shades of Grey” awakened dormant kinksters across the globe. The film version of the erotic trilogy is slated to release next year.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Brands Releases 'My Baby' Bullets in Metallic Shades

Full Circle Brands has expanded its My Baby bullet vibrator collection with two metallic editions in Rainbow and Sky Blue.

Blush Introduces 'P+' Penile Extender Sleeves

Blush has debuted P+, its new line of three penile extender sleeves.

Kiiroo Debuts 'Julio' Interactive Thrusting Dildo

Kiiroo has introduced Julio, its first interactive thrusting dildo vibrator.

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a distribution deal with LoveStore Mexico to bring its pleasure products to retailers across Mexico.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Motorbunny 'Buck' Appears in 3D Adult Video Game 'LoveCraft'

The 3D adult video game LoveCraft, in partnership with Motorbunny, has created a virtual version of its Motorbunny Buck vibrating saddle for use in the Steam platform game.

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Show More