Hot Octopuss’s 'PULSE' Nominated for ETO Award

CARLISLE, England —  U.K.-based pleasure products company Hot Octopuss announced that its luxury “guybrator,” PULSE, has been nominated for Best New Male Product for the 10th Annual Erotic Trade Only (ETO) Awards to be held on June 22 at the NEC Pavilion in Birmingham, England.

“We’re incredibly honored to have been recognized our industry colleagues for the ETO Awards. It’s amazing to receive such recognition in our own home base here in the U.K.” PULSE co-creator Adam Lewis said.

He added, “We’re extremely proud of PULSE. We’re particularly proud to offer a genuinely new and innovative design-led product, which gives the man the most intense orgasms. Men are indeed seeking new and exciting ways to reach orgasm, and PULSE delivers on that promise.”

The company noted that the U.S. adult novelty market was first introduced to the sex toy at ILS last fall, and continues to receive high praise from industry colleagues and reviewers alike, resulting in more than 10,000 units sold around the world in the first six months since its launch. The “guybrator” also was honored with a 2014 XBIZ Award for Couples Sex Toy of the Year.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Dr. Carol Queen to Keynote 2026 XBIZ Expo Pleasure Products Trade Show

XBIZ is pleased to announce that Dr. Carol Queen, Good Vibrations staff sexologist, pleasure community historian, and curator of the Antique Vibrator Museum, will deliver the keynote address at the 2026 XBIZ Expo.

Orion Debuts 'Cuties' Vibrating Anal Plug Collection

Orion Wholesale has introduced its new Cuties Mini Butt Plug collection.

Lovehoney Group, Xgen Sign Licensing Agreement for 'Pleasure Air' Tech

Lovehoney Group has signed a licensing agreement with Xgen for the latter to use the former's patented Pleasure Air technology in its pleasure products.

Sportsheets Releases New Training Video for 'Indica' Collection

Sportsheets has released its latest training video, titled "The Indica Collection by Sex & Mischief," hosted by Brand Ambassador Rin Musick.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Casey Murphy Launches 'Pleasure Brand Lab' Digital Marketing Tools

Sexual wellness marketing strategist Casey Murphy has launched Pleasure Brand Lab, digital marketing support for small and indie brands.

CAM4, Lovense Introduce New 'Interactive Control' Features

CAM4 has debuted a new suite of interactive Lovense control features for models.

Blush Debuts 3 New Vibes From 'Sexy Things' Collection

Blush has introduced three new vibrators from its Sexy Things collection.

Holiday Products, Sugar Splash Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sugar Splash.

Le Wand Introduces 'Classique' Vibe Collection

Le Wand has debuted its new Classique vibrator line.

Show More