Hot Octopuss’s 'PULSE' Nominated for ETO Award

CARLISLE, England —  U.K.-based pleasure products company Hot Octopuss announced that its luxury “guybrator,” PULSE, has been nominated for Best New Male Product for the 10th Annual Erotic Trade Only (ETO) Awards to be held on June 22 at the NEC Pavilion in Birmingham, England.

“We’re incredibly honored to have been recognized our industry colleagues for the ETO Awards. It’s amazing to receive such recognition in our own home base here in the U.K.” PULSE co-creator Adam Lewis said.

He added, “We’re extremely proud of PULSE. We’re particularly proud to offer a genuinely new and innovative design-led product, which gives the man the most intense orgasms. Men are indeed seeking new and exciting ways to reach orgasm, and PULSE delivers on that promise.”

The company noted that the U.S. adult novelty market was first introduced to the sex toy at ILS last fall, and continues to receive high praise from industry colleagues and reviewers alike, resulting in more than 10,000 units sold around the world in the first six months since its launch. The “guybrator” also was honored with a 2014 XBIZ Award for Couples Sex Toy of the Year.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Expands 'Bare by Baci' Wellness Collection

Xgen Products has expanded its Bare by Baci line of wellness products with five new additions, comprising two pleasure balms, two body glow lotions, and a pheromone-infused body mist.

Full Circle Expands 'Be Savage' Lingerie Line

Full Circle has added 77 new items to its Be Savage lingerie collection.

Satisfyer Signs Multiyear US Distribution Deal With Williams Trading, Honey's Place

Satisfyer has entered into a multiyear U.S. distribution agreement with Williams Trading Co. and Honey's Place, naming both companies as master distributors for Satisfyer and Fun Factory products nationwide.

Male Rose Announces Ownership of Trademarks for Signature Pleasure Products

Pleasure brand The Male Rose announced that it has secured ownership of the registered trademarks for its signature products, including its namesake vibrator as well as the Gawk Gawk 3000.

Orion Debuts 4 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced four new burgundy-colored styles from its Noir Handmade collection.

Dame Launches Crowdfunding Campaign for 'Hup' Vibrating Pillow

Dame has launched a crowdfunding campaign for Hup, its rideable, vibrating pillow, on Kickstarter.

Male Power Debuts 'Peacocking' Collection

Male Power has introduced its new Peacocking collection of men's underwear.

A Look at the Trends Shaping Male Pleasure and Wellness

The male pleasure category was once defined by familiar products: non-powered sleeves and strokers, manual penis pumps, rings and a relatively small selection of prostate toys. Today, manufacturers draw inspiration from consumer electronics, sexual wellness, gaming, streaming content and app-driven interaction, while still relying on one of the category's oldest staples: the basic stroker.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

CalExotics Expands 'Pleasure Kits' Collection With 3 New Additions

CalExotics has introduced three additions to its Pleasure Kits line, each combining a range of pleasure products and accessories centered on varying levels of intensity.

Show More