Icon Brands Sold to ICGH, Delaware-Based Venture Capital Firm

VAN NUYS, Calif. -- Icon Brands has been substantially purchased by the newly formed Venture Capital group, Icon Capital Group Holdings, a Delaware LLC.

Jim Carson, a spokesman for ICGH, said, "we were extremely impressed at how quickly Icon was able to ramp up and do substantial numbers. They were able to turn the 20-year-old Falcon brand into a powerhouse line in less than a year, with the sharpest re-packaging and re-marketing effort we've ever seen in the category."

Carson added, "We also like what Icon did in the fashion/fetish space with its beautiful 'Fashionistas' line, and we're impressed with their Eat/Play/Love edibles and Velvet Plush silicone; we think it's a broad-based product range that's a great platform to grow from."

Icon had released more than 250 SKUs at the time of the sale, in little more than two years of shipping. The company's sales team, Joanie Lee and Jenny Tse, will remain in place, as will its award-winning design and product development team. Some licenses will be replaced and major announcements will be made before the Adult Novelty Manufacturers Expo in July, the group indicated. But now it has made it a top priority to replenish the stock on items that had sold through during the transition.

The National Sales Manager Joanie Lee said, "These changes are never as fast and smooth as you'd like, but the new finance team has been excellent, and we're very excited about the possibilities ahead."

All contact numbers remain the same for the Icon offices and sales team, in addition to the firm's Van Nuys address. 

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product

Groove Thing, an insertable pleasure product that plays audio, has set a funding record on Kickstarter.

Nalpac/Entrenue, Ohdoki Sign Distro Deal for 'The Handy'

Nalpac/Entrenue has inked an exclusive U.S. distribution deal with Ohdoki Products for The Handy.

Onahole Debuts New 'Miss Boss Cup' Stroker

Pleasure brand Onahole has introduced its new Miss Boss Cup stroker.

ProDx Health Introduces 'Trust 1' HPV Test

ProDx Health has introduced its new Trust 1 Home Collection Kit for HPV testing.

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

Show More