Penthouse Pays $3M for Danni.com

BOCA RATON, Fla. — Penthouse Media Group Inc. has announced the $3 million buyout of all assets, outstanding shares and trademarks of Danni Ashe Inc. and Video Bliss Inc., owners of the successful Danni.com website.

"It's a great business," Penthouse CEO Marc Bell told XBIZ. "We plan on continuing to run it the way it's been run. In other words, we plan on leaving it alone."

Bell said there is a possibility that Ashe would be an active contributor again, now that her sites are under the Penthouse umbrella.

"She had stepped down from the business a couple of years ago," Bell said. "We're hoping that she'll get back involved, but nothing is definite at this point."

Created in 1995 and known for its busty models, live webcasts and girl-girl videos, Danni.com joins the Penthouse fold immediately, along with associated websites DannisHotBox.com and DannisHardDrive.com. It is the second major acquisition in as many months for Penthouse, following its September asset purchase of Jill Kelly Productions.

“Danni Ashe is one of the most downloaded women in the history of the Internet with over 1 billion downloads,” Bell said. “Consequently, Danni.com’s websites have a large group of devoted subscribers, and we plan on staying true to the brand while continuing to improve and expand the websites. We will use this purchase to the advantage of Penthouse’s multimedia platforms.”

Originally created by performer Danni Ashe, the company also produces videos and licenses consumer products through a variety of distribution channels.

“If there is a brand name in our industry that I had hoped I would one day be associated with, it is most certainly Penthouse,” Ashe said. “I am excited that Penthouse believes in me and my partners, and made us a part of their family. I expect to see great things from both Penthouse and Danni’s long into the future.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Time Drops New Installmet of 'MILF Overload'

Adult Time has released the latest installment of director Jim Powers' series "MILF Overload."

Coco Bae Fronts Latest From Reality Kings

Coco Bae stars with Jordi El Nino Polla in the latest release from Reality Kings.

Eve Sweet Stars in Latest From Blacked Raw

Vixen Angel Eve Sweet stars with Vixen Media Group (VMG) exclusive Jason Luv in the latest release from studio imprint Blacked Raw.

Brazzers Drops Season Finale of 'MILF Quest'

Brazzers has released the final episode of the first season of "MILF Quest," hosted by Cherie DeVille.

Beca Barbie Makes Her Hookup Hotshot Debut

Beca Barbie has made her debut for Hookup Hotshot alongside Nade Nasty.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult, Could Face Override

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Valerica Steele Headlines Jonni Darkko's 'DVP Sluts'

Valerica Steele toplines director Jonni Darkko’s “DVP Sluts,” from Evil Angel.

Michael Ninn Returns With 'Catherine' Sequel Made Entirely by AI

Veteran filmmaker Michael Ninn, though retired from the adult business for the past 10 years, recently unveiled a new episodic project titled "Catherine II: The Series," which serves as a sequel to his 2005 adult film "Catherine."

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

Show More