Williams Trading Hosts 40th Anniversary Event in Baltimore

PENNSAUKEN, N.J. — Veteran adult distributor hosted a three-day appreciation celebration in Baltimore’s Inner Harbor connecting novelty vendors with national adult retailers.

Twenty-two adult novelty representatives facilitated workshops and customized demonstrations that for more than 150 store representatives in attendance.

“I can’t believe how much I learned,” said Jake Gerard, buyer for adult store Rockhard. “I am so impressed with the new lines coming out and can’t wait to get them on my shelves.”

Williams Trading says a product stand out was the Vibratissimo presented by My Evolved. Benno Lackmann, inventor of the blue tooth enabled vibrator, was on hand to discuss the creative concept behind the product and demonstrate its full functionality.

“Everyone has a smart phone,” Lackmann said. The free app that comes with the Vibratissimo gives customized pleasure features from anywhere around the globe.”

Pipedream and Jimmyjane presented an exclusive Pipedream University training seminar for retailers. Attendees were introduced to both companies' newest releases, in-depth product demos and Planogram training.

The weekend celebration was highlighted with evenings of fun and festivities. Platinum sponsors Lelo and Pipedream hosted a VIP cocktail reception featuring the Nyotaimori Experience (naked sushi bar).  Food Network veteran Charm City Cakes created a chocolate and fondant creation that highlighted Williams Trading Co. top event sponsors: Lelo, Pipedream, Cal Exotic, ID Lube and Nasstoys.  Nicole “Coco” Austin personally greeted and thanked every guest for attending and offered a photo opportunity, personal autograph and custom “Coco” bling thanks to Gold Sponsor CalExotics. Silver sponsor System Jo presented guests with a signature JO-Martini during Saturday evening’s festivities.

“I am honored and humbled to celebrate 40 years with my partner vendors and loyal customers,” said Bob Pyne Jr., vice president/CEO of Williams Trading Co. “On behalf of the Pyne family, thank you for celebrating our collective accomplishments, all of our success and excellence in the industry. We’re looking forward to 40 more!”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom Introduces Custom Engraving for 'Klitty'

Svakom has introduced its new customizable engraving service for its Klitty vibrator.

Orion Expands 'NEK' Line

Orion Wholesale has expanded its NEK line with a new top and shorts.

XR Brands Expands 'Creature Cuties' Collection

XR Brands has added five new devices to its Creature Cuties line.

LELO Debuts 'F2S Double Sonic' Stroker

LELO has introduced its new F2S Double Sonic stroker.

Andy Eustace Joins Full Circle Sales Team

Andy Eustace has joined the sales team at Full Circle.

Biird Launches Partner Appreciation Campaign

Biird has launched a campaign to provide gifts to staff members of its retail partners across Europe and North America throughout September.

Xgen Names Blanca Estrada-Gonzalez as Latin America Account Representative

Xgen Products has named Blanca Estrada-Gonzalez as its new Latin America account representative.

Male Power Expands 'So Comfy' Collection

Male Power has expanded its So Comfy collection of men's underwear.

Orion Expands 'Cuties' Vibe Collection

Orion Wholesale has introduced four new devices from its Cuties vibrator collection.

Lovense, Tiny Secret Games Launch 'Snapshot' In-Game Store

Lovense and adult game studio Tiny Secret Games have launched a Lovense store inside the “Snapshot” virtual world.

Show More