FyreTV Sues Amazon Over New Fire TV Brand

LOS ANGELES — Amazon Inc. has been sued by adult entertainment company FyreTV for allegedly appropriating its trade name to sell Amazon's new set-top box, Fire TV.

Fyre TV, initially launched as IPTV set-top box in 2008 by Guatemalan business entrepreneur Rodrigo Franco, offers 15,000-plus adult films from more than 100 studios on web and Roku, among other third-party set-top boxes.

Amazon's Fire TV, marketed primarily through Amazon.com and direct links from its site, is a tiny box launched last month that connects to an HDTV. Amazon boasts on its site that Fire TV is "the easiest way to enjoy Netflix, Prime Instant Video, Hulu Plus, low-cost movie rentals, and much more."

Wreal, the Florida-based company behind FyreTV, said in a suit that Amazon's acts to appropriate the phonetically similar name were “knowing, deliberate and willful.”

FyreTV, started up in 2008, has a trademark and is registered for the “Fyre TV” mark for use in telecommunications via a set-top box, like Amazon’s. 

“Amazon's use of the name ‘Fire TV,” which is in effect identical or substantially similar to Wreal's FyreTV and FyreTV.com marks, is without the permission, consent or authorization of Wreal,” the suit said.

“As a consequence of Amazon's actions, consumer confusion, in the form of reverse confusion has occurred, and will inevitably continue to occur, absent an injunction.

“In sum, Amazon knew, or should have known, that the FyreTV and FyreTV.com marks were federally registered trademarks, and that they were in use by Wreal at the time that Amazon was deciding what to name its set-top box product. The fact that Amazon chose the blatantly infringing Fire TV name leads to the necessary conclusion that Amazon infringed on Wreal's  marks knowingly, deliberately, and willfully.”

Wreal attorneys noted that Amazon reported that its just-launched Fire TV product is sold out due to its “unexpected high demand.”

“One industry analyst suggested that Amazon will sell 5.8 million Fire TVs in the U.S in 2014 alone,” the suit said. “Because Amazon's Fire TV retails at $99, Amazon should receive approximately $58 million in revenue from hardware sales of its Fire TV alone.”

The infringement suit, filed in federal court in Miami, seeks damages, injunctive relief and attorneys fees.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

TrustyFans Introduces New Blog

Creator directory TrustyFans has introduced an official blog to its site, titled "From Hidden to Hype."

Romi Rain Fronts Latest From New Sensations

Romi Rain and Codey Steele star in the latest release from New Sensations.

JD Directs New Grazyeli Silva Showcase

Evil Angel has released JD’s Grazyeli Silva showcase, titled "Grazyeli Silva Sexcapades."

Heidi Jo Makes Her WIFEY Debut

Heidi Jo stars with her husband Jerri, Isiah Maxwell, and Hollywood Cash in the latest release from Vixen Media Group studio imprint WIFEY.

Anna Claire Clouds Leads Elegant Angel's 'Shared: A Hotwife Origin Story'

Reigning XMAs Female Performer of the Year Anna Claire Clouds stars in Elegant Angel's new feature thriller "Shared: A Hotwife Origin Story," part of the site's annual "Superstar September" initiative.

Gender X Drops 'Vampirella' Parody

Gender X Films has released its latest feature, "Transpirella," a parody of the 1970s sci-fi horror comic book "Vampirella," directed by Jim Powers.

JustFor.fans' Dominic Ford Featured in Wired Magazine

JustFor.fans Founder and CEO Dominic Ford is featured in a new article in Wired Magazine, titled "The Internet Revolutionized Porn. Age Verification Could Upend Everything."

Dr. Charlotte Gaydos Joins ProDx Health Advisory Board

Dr. Charlotte Gaydos has joined the Advisory Board of ProDx Health.

Aylo Fined $5 Million as FTC, Utah Settle Safety Practices Complaint

The Federal Trade Commission and the state of Utah on Wednesday settled a complaint against Aylo, requiring the company to pay a $5 million penalty and implement measures to prevent illegal content from appearing on its sites.

New AI Companion Platform 'Pornstar.love' Launches

Pornstar.love, a new AI companion platform, has officially launched.

Show More