LELO Announces Retail Display Competition for U.K., Ireland

Ariana Rodriguez

STOCKHOLM — LELO has announced an in-store competition for retailers based in the U.K. and Ireland that will award £3,000 worth of LELO stock plus a LELO product of their choice (excluding the 24K gold Luxe models) for every member of staff who works there.

The competition is open to brick-and-mortar retailers based in the U.K. and Ireland, whether they buy direct from LELO or through its distributors. To enter, stores have to upload a picture of their in-store LELO display and take part in a short survey (five questions) about in-store POS.

 “The stores do such a great job of merchandising and some staff come up with the most amazing displays so I wanted to focus on those that are really thinking outside of the box,” said Kerri Middleton, LELO U.K. account manager.

The winner will be decided by LELO CEO Miroslav Slavic, who will be judging entries on their creativity. LELO offers its customers POS materials for in-store use, which are currently used by more than 100 U.K. retailers currently that feature LELO displays or stands in their stores.

In 2013 LELO introduced its Global Rewards Programme for brick-and-mortar retailers that rewarded sales staff with prizes, based on how many LELO products they sold.

“Our Global Rewards Programme was a real eye-opener for me,” Middleton said. “The U.K. had the most entrants and that really proved a point. Staff work really hard to get those sales and support the brand, and that’s a large part of why we’re running this contest.”

The competition will run until June 16.