LELO Announces Retail Display Competition for U.K., Ireland

STOCKHOLM — LELO has announced an in-store competition for retailers based in the U.K. and Ireland that will award £3,000 worth of LELO stock plus a LELO product of their choice (excluding the 24K gold Luxe models) for every member of staff who works there.

The competition is open to brick-and-mortar retailers based in the U.K. and Ireland, whether they buy direct from LELO or through its distributors. To enter, stores have to upload a picture of their in-store LELO display and take part in a short survey (five questions) about in-store POS.

 “The stores do such a great job of merchandising and some staff come up with the most amazing displays so I wanted to focus on those that are really thinking outside of the box,” said Kerri Middleton, LELO U.K. account manager.

The winner will be decided by LELO CEO Miroslav Slavic, who will be judging entries on their creativity. LELO offers its customers POS materials for in-store use, which are currently used by more than 100 U.K. retailers currently that feature LELO displays or stands in their stores.

In 2013 LELO introduced its Global Rewards Programme for brick-and-mortar retailers that rewarded sales staff with prizes, based on how many LELO products they sold.

“Our Global Rewards Programme was a real eye-opener for me,” Middleton said. “The U.K. had the most entrants and that really proved a point. Staff work really hard to get those sales and support the brand, and that’s a large part of why we’re running this contest.”

The competition will run until June 16.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More