MetArt Acquires VivThomas.com

SANTA MONICA, Calif. — MetArt announced that it has acquired VivThomas.com for its MetArt Network of adult entertainment properties.

COO Shaun Lenihan said the companies entered into a website management agreement in March 2013. When Viv Thomas recently announced plans for his retirement, negotiations were opened, culminating in the outright purchase of VivThomas.com by MetArt.

The change of ownership will have no effect on existing affiliates as they are already in the MetArt program.

Known for its high-end erotica, Viv Thomas has been a fixture in the international adult market since the early 1980s. In collaboration with his wife and a support crew of artists and technicians, the VivThomas brand has long been recognized as a leader and innovator of lesbian erotica, and more recently boy/girl content, further broadening the appeal of the brand.

MetArt noted that the Viv Thomas motto — "A Cut Above The Rest" — is a guiding principle of the company that has earned it a large and loyal fan base as well as numerous awards and the respect of leading industry professionals.

Thomas said he is delighted to hand over the reins to MetArt who will carry the VivThomas brand forward as their own, while honoring the style and vision of its creator.

"My career has been a roller coaster ride with all the thrills, joys, ups and downs, and the pure pleasure of working at something I loved. VivThomas.com and MetArt is the perfect match, I can't wait to see what the future holds," Thomas said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ 2026 Conference to Debut All-New Company Lounges, Community Track

The event website for XBIZ 2026 is now live, unveiling details for North America’s largest adult industry conference, including two all-new show features: Company Lounges and a Community Track.

Mymember.site Integrates VR Functionality

Mymember.site has added virtual reality playback capability to its website management platform.

Texas Patti to Launch Fetish Platform 'EmpireDom'

Performer and content creator Texas Patti is launching a new platform for doms and fetish creators, EmpireDom.com.

Ohio AG Threatens Action Against 'Major' Adult Sites Over AV Law

Ohio Attorney General Dave Yost announced today that his office is sending "notice of violation" letters to 19 adult websites for failure to comply with the state's recently enacted age verification law.

Chaturbate Announces 2025 Music Contest Winners

Chaturbate has revealed the winners of its 2025 music competition.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

MYM Rolls Out New Traffic Features for German Creators

German platform MYM has launched a new traffic system for its creators.

Ukrainian Content Creators on Hook for Nearly $10M in Back Taxes

Content creators in Ukraine owe the equivalent of $9.3 million in back taxes, according to the country's State Tax Service.

Eroutique Relaunches Site Through YourPaysitePartner

Eroutique has relaunched its official website through YourPaysitePartner (YPP).

Update: Pornhub Will Not Block Ohio, Despite AV Law

Pornhub parent company Aylo will not block access to its websites in Ohio, despite new state age verification rules that came into effect Sept. 30.

Show More