SANTA MONICA, Calif. — MetArt announced that it has acquired VivThomas.com for its MetArt Network of adult entertainment properties.
COO Shaun Lenihan said the companies entered into a website management agreement in March 2013. When Viv Thomas recently announced plans for his retirement, negotiations were opened, culminating in the outright purchase of VivThomas.com by MetArt.
The change of ownership will have no effect on existing affiliates as they are already in the MetArt program.
Known for its high-end erotica, Viv Thomas has been a fixture in the international adult market since the early 1980s. In collaboration with his wife and a support crew of artists and technicians, the VivThomas brand has long been recognized as a leader and innovator of lesbian erotica, and more recently boy/girl content, further broadening the appeal of the brand.
MetArt noted that the Viv Thomas motto — "A Cut Above The Rest" — is a guiding principle of the company that has earned it a large and loyal fan base as well as numerous awards and the respect of leading industry professionals.
Thomas said he is delighted to hand over the reins to MetArt who will carry the VivThomas brand forward as their own, while honoring the style and vision of its creator.
"My career has been a roller coaster ride with all the thrills, joys, ups and downs, and the pure pleasure of working at something I loved. VivThomas.com and MetArt is the perfect match, I can't wait to see what the future holds," Thomas said.
