MetArt Acquires VivThomas.com

SANTA MONICA, Calif. — MetArt announced that it has acquired VivThomas.com for its MetArt Network of adult entertainment properties.

COO Shaun Lenihan said the companies entered into a website management agreement in March 2013. When Viv Thomas recently announced plans for his retirement, negotiations were opened, culminating in the outright purchase of VivThomas.com by MetArt.

The change of ownership will have no effect on existing affiliates as they are already in the MetArt program.

Known for its high-end erotica, Viv Thomas has been a fixture in the international adult market since the early 1980s. In collaboration with his wife and a support crew of artists and technicians, the VivThomas brand has long been recognized as a leader and innovator of lesbian erotica, and more recently boy/girl content, further broadening the appeal of the brand.

MetArt noted that the Viv Thomas motto — "A Cut Above The Rest" — is a guiding principle of the company that has earned it a large and loyal fan base as well as numerous awards and the respect of leading industry professionals.

Thomas said he is delighted to hand over the reins to MetArt who will carry the VivThomas brand forward as their own, while honoring the style and vision of its creator.

"My career has been a roller coaster ride with all the thrills, joys, ups and downs, and the pure pleasure of working at something I loved. VivThomas.com and MetArt is the perfect match, I can't wait to see what the future holds," Thomas said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Strike 3 Holdings Sues Meta for Pirating Vixen Media Group Content to Train AI

Vixen Media Group owner Strike 3 Holdings filed suit in federal court this week, accusing Facebook parent company Meta of copyright infringement and alleging that Meta has extensively pirated VMG content to train its artificial intelligence models.

Pineapple Support, Streamate to Host 'Navigating Grief and Loss' Support Group

Pineapple Support and Streamate are hosting a free online support group to help performers cope with grief and loss.

Friday is Final AV Compliance Deadline in UK

Friday, July 25 marks U.K. media regulator Ofcom’s deadline for user-to-user services such as tube, cam and fan sites to implement its requisite “highly effective age assurance” measures for preventing minors from viewing adult content.

AEBN Publishes Popular Searches for May, June

AEBN has released the top search terms for the months of May and June from its straight and gay theaters in all 50 states and the District of Columbia.

Ofcom Releases Transparency Reporting Guidelines

Ofcom, the U.K. media regulator, has made public its official guidance detailing how online service providers — including adult sites — will be required to publish annual transparency reports on their efforts to protect children from online harms.

New AV Rules Take Effect for Ireland-Based Sites

Ireland’s Online Safety Code came into force Monday, including a provision requiring adult sites headquartered in Ireland to implement age assurance measures beyond self-declaration.

XBIZ Amsterdam Calls on New Startups for 'Spotlight' Program

XBIZ is pleased to announce that its new “Startup Spotlight” programming will make its European premiere at XBIZ Amsterdam 2025, set to take place Sept. 2-5 at the Jakarta Hotel Amsterdam.

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

Show More