Fun Factory to Attend Las Vegas ILS

Ariana Rodriguez

LOS ANGELES — Fun Factory will showcase its latest products in booths 514 and 516 at the International Lingerie Show in Las Vegas.

Fun Factory also has announced that it has developed gay pride-themed retail signage. The company will offer trade show attendees a preview to receive some feedback.

For the company’s 2013 celebration of pride, Fun Factory threw a press party in the shop at the Museum of Sex in New York, where the entire space was decorated with the company’s rainbow-colored collection of toys. The company says pride is one of Fun Factory’s favorite seasons, and it is inviting retailers to be part of its upcoming 2014 PRIDE Campaign.

Emilie Rosanvallon, director of marketing at Fun Factory says, “Not only was Fun Factory the first company to ever build a silicone shaft around a turbine motor to create the world’s first silicone vibrator; it was also the first company to manufacture green, orange, yellow and hot pink silicone vibes. The brand is famous for being colorful — and PRIDE is the season to celebrate this. This PRIDE 2014, we’re starting a retail campaign built around the theme of diversity and color.”

To thank its partners for the recent success of the Amorino and Stronic Drei, Fun Factory will also raffle an iPad mini to a buyer who places an order of $2,500 or more.

To set up an appointment with a Fun Factory representative, email or contact a company rep directly by Friday, March 28.