Empowered Products Expands Pink to U.S. Regional Chain

SAN ANTONIO — Empowered Products has announced that regional U.S. grocery chain H-E-B will be offering Pink Silicone, Pink Water and Pink Indulgence Cream in its stores throughout Texas.

H-E-B already offers their customers our Gun Oil H2O personal lubricant, and the new Pink additions will complement it, the company says.

Scott Fraser, president and CEO of Empowered Products, said, "In addition to our ongoing expansion with the national chains, we are equally excited about our continued growth within the regional chain sector. We are pleased that H-E-B will now be offering PINK, as well as Gun Oil H2O, to customers throughout the great state of Texas."

Based in San Antonio, Texas, H-E-B is a regional grocery chain with more than 350 stores in Texas and Mexico with sales of more than $19 billion. Recognized for its fresh food, quality products and community service, H-E-B employs more than 80,000 partners serving millions of customers in 150 communities.

In total, Empowered Products are now available at more than 21,000 retail locations in more than 30 countries spanning four continents. It includes national chains, regional chains such as H-E-B, and adult-product venues.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

Better Life Science Introduces Influencer Affiliate Program

CLIA-certified laboratory network Better Life Science has launched an affiliate and influencer program.

Nasstoys Names Meghan Beck Vice President of Sales and Operations

Nasstoys has appointed Meghan Beck as its new vice president of sales and operations.

Hankey's Toys Debuts Krave Melanin Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Krave Melanin.

Uncover Creations Launches Product Design Competition

U.K. pleasure brand Uncover Creations has launched its second Design a Grinder product design competition.

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Fleshlight, Hentaied Team Up to Launch Product Line

Fleshlight and Hentaied have partnered to launch the new Fleshlight x Hentaied collection.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new two-function vibrator from its Javida line.

Harry Styles' 'Pleasing Yourself' Brand Restocks, Expands Product Lineup

Harry Styles’ pleasure brand Pleasing has restocked its Pleasing Yourself line of double-sided dildos and lube, and added branded apparel.

Kiiroo Introduces New Luxy Dutch Stroker

Kiiroo has debuted the new Luxy Dutch stroker sleeve from its FeelStar line.

Show More