pjur Group, Fun Factory, Peekay Team Up for Special Promotion

WASSERBILLIG, Luxembourg — The pjur Group, adult retailer Peekay and Fun Factory have partnered for a special promotion for the month of March that includes an in-store point of sales program, outdoor billboard campaign, radio spots and print advertising.

Pjur said it was a perfectly orchestrated effort by all three leading adult companies. Fun Factory and pjur have worked closely together for nearly two decades. Peekay and pjur have had a profitable and growing business together for 16 years.

The first 10 days of the promotion were very successful, according to the companies, with sales up 40 percent. The pleasure products trio also expect sales to inch above 50 percent higher as compared to the same period last year. 

“Working with companies like Peekay and its dedicated, knowledgeable and profession sales staff, makes all the difference. The employees know the facts about these brands and why they bring the ultimate pleasure to their customers. That is one of the keys to the success of this promotion,” said Richie Harris, of pjur group USA.

Pjur noted that the promotion capitalized on the power of two strong German brands: with each Fun Factory purchase, the customer received a free 100ml bottle of pjur Original. There were also other in-store promotions on pjur and Fun Factory products.

“The collaboration of three quality companies shows how retailers and manufactures can dramatically grow their business together in a meaningful way," pjur added.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adam & Eve Unveils Stroker Inspired by Octopus From Amazon's 'The Boys'

"The Boys" showrunner Eric Kripke has teamed with Adam & Eve on the release of a new stroker based on Ambrosius the Octopus ahead of the Season 2 premiere of Amazon's spinoff series, "Gen V."

Pjur Debuts 'Toy Lube and Cleaner Collection

Pjur has introduced its new Toy personal lubricant and cleaner collection.

The Male Rose Names Emma Rose Brand Ambassador

Pleasure brand Male Rose has named multi-XMAs winner Emma Rose as its newest brand ambassador.

Kiiroo Debuts 'PowerShot' Stroker

Kiiroo has introduced its PowerShot dual-motor, app-controllable stroker.

Holiday Products, Sweetums Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sweetums.

Orion Expands Cottelli 'Accessoires,' 'Party' Lines

Orion Wholesale has introduced seven new pieces from its Cottelli Accessoires line and one from its Party collection.

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry to promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Show More