Simply Slick Launches New Website

JANESVILLE, Wisc. — Simply Slick, a newcomer to the personal lubricant industry, announced today that it has launched a new website,

According to Rob Leary, Simply Slick's sales manager, the website and brand refresh are "more closely aligned with the company’s strategic vision for growth and expansion over the next decade."

Along with the new website, Simply Slick will be marketed via print advertisements and an online commercial to be released this summer.

The company has also partnered with North American distributor Select Nutrition (a division of Fortune 500 company UNFI) and will now be sold through natural products stores and select pharmacy retail stores (including Rexall Drugs in Canada).

Over the last few years, Leary says Simply Slick has been focusing on bringing its product to market, while going through FDA approved clinical tests.

"We are looking forward to raising awareness about bad ingredients … and how these ingredients are shown to have causal links to illnesses, such as parabens being linked to cancer,” Leary said. “This has gone on way too long and the public needs to be aware that there is now a healthier alternative with clinically proven health benefits in the market.”