Magic Wands Featured in Shape, Cosmo

NAPA, Calif. — Vibratex says the Magic Wand gained sales momentum thanks to recent exposure in Shape and Cosmo magazines.

Both publications featured the Magic Wand in time for Valentine’s Day.

“This trusted toy has been loved by millions of consumers and recommended by leading sex therapists since the 1970s, so a ‘best seller’ it is,” the company said.

To view Shape’s recommendation of the Magic Wand, click here.

The veteran brand says the Magic Wand beat all previous sales records in 2013 in a double digit growth spurt. During the year, the brand transitioned to an updated look, revised branding from the old “Hitachi” to the streamlined “Magic Wand Original,” and also introduced stronger construction and gently updated componentry. The re-branded Magic Wand was launched last June.

Vibratex, sole importer of the Magic Wand for more than a decade, now offers an acrylic stand for retailers to show off a demo Magic Wand on a table or counter, as well as table tents and shelf talkers to create some “pop,” and empty Magic Wand boxes to enhance the size and impact of a display.

For more information, call Eddie Romero at (888) 558-9778, or email eddie@vibratex.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Show More