Magic Wands Featured in Shape, Cosmo

NAPA, Calif. — Vibratex says the Magic Wand gained sales momentum thanks to recent exposure in Shape and Cosmo magazines.

Both publications featured the Magic Wand in time for Valentine’s Day.

“This trusted toy has been loved by millions of consumers and recommended by leading sex therapists since the 1970s, so a ‘best seller’ it is,” the company said.

To view Shape’s recommendation of the Magic Wand, click here.

The veteran brand says the Magic Wand beat all previous sales records in 2013 in a double digit growth spurt. During the year, the brand transitioned to an updated look, revised branding from the old “Hitachi” to the streamlined “Magic Wand Original,” and also introduced stronger construction and gently updated componentry. The re-branded Magic Wand was launched last June.

Vibratex, sole importer of the Magic Wand for more than a decade, now offers an acrylic stand for retailers to show off a demo Magic Wand on a table or counter, as well as table tents and shelf talkers to create some “pop,” and empty Magic Wand boxes to enhance the size and impact of a display.

For more information, call Eddie Romero at (888) 558-9778, or email eddie@vibratex.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Expands Cottelli 'Accessoires,' 'Party' Lines

Orion Wholesale has introduced seven new pieces from its Cottelli Accessoires line and one from its Party collection.

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry that promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Lightning Star World Debuts Aubrey Kate Stroker, Dildo

Pleasure brand Lightning Star World has introduced its new Aubrey Kate Collection.

B-Vibe '360 Plug' Spotlighted on Wired.com

B-Vibe’s 360 Plug has been spotlighted on Wired.com.

Honey Play Box, Planned Parenthood Arizona Partner for 'Just the Tip' Wellness Workshop

Honey Play Box and Planned Parenthood Arizona recently partnered for “Just the Tip: A Pleasure-Based Workshop.”

Je Joue Names Ian Kulp Head of Global Wholesale, Brand

Pleasure brand Je Joue has appointed Ian Kulp as its new head of global wholesale and brand.

Sportsheets Releases New Training Video for 'Peaches 'n CreaMe' Collection

Sportsheets has released its latest training video, titled "Peaches ’n CreaMe," hosted by Brand Ambassador Rin Musick.

Show More