Williams Trading Launches Spring Fling Marketing Program

PENNSAUKEN, N.J. — Williams Trading Co., in co-operation with its premier partners, Pipedream, CalExotics, Blush Novelties and other specialty vendors, has launched the Spring Fling Marketing Program.

The marketing plan will refresh a retail partner's floor with new products and support in-store merchandising with display/tester programs.

“Spring is a time for growth and renewal; and after a record breaking winter on the East Coast, we are pleased to announce the Spring Fling program, designed specifically to support and grow our brick and mortar retail channel,” Williams Trading Marketing Director Scott Dantis said. "We’ve added notable high-end brands, including Jimmyjane’s full product line and the hot, new Limon and Ola massagers from Minnalife featuring patented pillow technology.

“Our assortment has expanded to include specialty product lines Garden of Eden Intimacy kits, BodiSpa and a new fetish travel kit from Pocket Dungeon; all exclusive to Williams Trading Co. Additionally, we have several attractive retail display programs from Cal Exotics, Rocks-Off, OhMiBod, Nu Sensuelle, Blush Novelties, BodiSpa and Minnalife. Effective visual merchandising presentation plays an important role in introducing the consumer to our dealer brands.”

The Spring Fling Program includes select full line discounts, along with a digital and printed Spring Fling Catalog. The marketing initiative program is supported with a brand advertising program and customized retailer displays and testers. The Spring Fling Catalog includes 50 pages of more than 500 hand-selected items that are in stock for immediate shipment.

The company says it has planned full assortments from Pipedream Products, CalExotics and Hott Products to focus on the upcoming bachelor and bachelorette selling season, as well as new categories for retail floor expansion.

To view the Spring Fling catalog, click here.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LELO Launches 'Masturbitter' Craft Beer to Promote Male Sex Talk

LELO has partnered with Great Beyond Brewing Company to launch Masturbitter, a craft beer, to encourage men to discuss sex.

Xgen Now Shipping ZOLO's 'Stroke Off' Collection

Xgen Products is now shipping the Stroke Off collection of 11 handheld strokers and four masturbators modeled after lifelike body parts.

Nobü Unveils 'Gyrä' Vibrating Grinding Pad

Nobü has introduced the new Gyrä vibrating grinding pad.

Orion Introduces New 3-Motor Vibrator From 'Sweet Smile' Line

Orion Wholesale has debuted the new three-motor RC G- & P-Spot Vibrator from its Sweet Smile line.

C1R Debuts 'Vers' Suction Dildo, Butt Plug

C1R has introduced its new Vers liquid silicone suction dildo and butt plug.

Blush Erotica, The Kinky Candle Company Partner for Branded Candle

Blush Erotica has partnered with The Kinky Candle Company for an official branded candle.

Violet Voss to Collaborate With IronTech Doll on Realistic Replica

Violet Voss has signed an exclusive deal with IronTech Doll to create a sex doll modeled after her.

Honey's Place Now Shipping 'Teacher's Pet' Collection From Xgen Products

Honey’s Place is now distributing the Teacher's Pet collection from Xgen Products.

Zini Releases Reimagined Version of 'Roae+' Toy

Zini is reintroducing its brand with the release of the latest reiteration of its Roae+ signature toy.

Hustler Hollywood, 'Shameless Sex' Team Up for Workshop Series

"Shameless Sex" podcast hosts Amy Baldwin and April Lampert have joined forces with Hustler Hollywood for a workshop series titled “Shameless Ways [for Couples] to Have More Pleasure.”

Show More