pjur Group, Wham Pictures Ink Mexican Distribution Deal

WASSERBILLIG, Luxembourg — The pjur Group and Wham Pictures, S.A. announced today an exclusive partnership to bring pjur products to Mexico.

Pjur said Wham currently operates more than 40 stores comprised of company-owned locations as well as franchised locations throughout Mexico. They are also the largest distributor of adult products in the country.

As the population of Mexico continues to embrace the concept of sexual health and wellness, the desire for higher-quality products continues to rise, pjur noted. The company believes its brand is uniquely poised to capitalize on these changing perceptions and will be producing customized labels in Spanish specifically for this market.

“I am very excited to be partnering with pjur group and I am confident that our core customer base will embrace the product line,” Wham owner Uriel Valdez said.

He added that even though pjur has not focused on Mexico in the past, Wham’s customers have been requesting the brand for years, so finally being able to deliver what its customers want is a great opportunity for his company to continue as the leader in its field.

“We have been searching for the right partner in Mexico, and after working with the team at Wham we are confident that we have made the right choice,” said Michael Kane, pjur sales director of Latin America. “Wham understands the importance and the power that a high-quality product like pjur brings to their organization and both companies are extremely committed to building the sales within region.”