LOS ANGELES — Rapture Novelties has announced the addition of Lewis Adams to its sales team as director of sales.
Adams, who has more than 12 years of adult industry experience, has worked extensive on both DVD sales and adult product sales during his varied career. His experience spans DVD, herbal enhancements products and adult novelty sales.
The company said Adams "brings a wealth of experience, sales contacts and enthusiastic energy to Rapture at a time when the brand is expanding with many new product and customers."
He'll be responsible for coordinating and communicating to distribution partners, introducing new product designs, product variations and promotion programs.
“I am extremely excited to be appointed Sales Director for Rapture," Adams said. "It will be a pleasure working with their developing line of quality merchandise from their stainless steel restraints to their leather harnesses and corsets. I look forward to growing the Rapture line throughout 2014 and beyond."
Rapture, the 2014 XBIZ Award-winning BDSM Products Company of the Year, manufactures and sells a diverse line of fetish products. The company began shipping its first products to distributors in January 2013. The past year has seen Rapture accepted by all major distributors and many retail chains. The product lines is in the process of expanding with additional variations of its current product catagories.
During 2014, the Rapture sales team will offer assistance and sales programming to better acquaint distributor sales personnel with product features and selling points. This effort will be complemented by reaching out to the retail trade to broaden the brand awareness and selling opportunities, in concert with distribution partners, the company said.
"Lewis Adams is ideally suited to take on that task by drawing on his experience and background in the adult industry working with both the distributor and retail trade," the company added.
Rapture is the product division of Pulse Distribution, one of the largest distributors of DVDs representing more than 100 studios.
Adams can be contacted at 818.428.6636 or lewis@rapturenovelties.com.
