pjur Develops New POS Materials for 'Nude' Lube

Lila Gray

LUXEMBOURG — pjur Group says it has responded to positive reception of pjur Woman Nude, its neutral lubricant made without preservatives, glycerine or parabens, by developing new Point of Sale materials made expressly for the product.

According to pjur Group, the new posters and flyers, which are available free of charge, “exude lightness and ease, and a desire for more.” Individual banners tailored to businesses’ online presence (website, web shop, etc.) are also available. 

While the POS materials were designed to draw customers’ attention, they use minimal “naked skin,” the developers explained.

Also released for the benefit of retailers are new pjur Woman Nude sachets that match the colors on the lubricant’s bottle.  

“These sachets are always a good way to win over customers for a product,” a pjur rep explained.

For more information, visit pjur.com.