NEW YORK — Diamond Products, in conjunction with a New York private equity firm, has just completed its second acquisition in the adult pleasure products industry in less than a year.
Jimmyjane will continue to operate separately, maintaining its product development, creative, online, and sales team at its corporate headquarters in San Francisco.
"Jimmyjane is an exceptionally rare brand," said Nick Orlandino, CEO of Diamond Products. "Rare in the unique quality and design of its products, but also in the vision that has been executed over the last decade.
"I am very pleased that Ethan [Imboden] and the Jimmyjane team believe that our group is best able to ensure the continuity of this vision and the ongoing growth of the brand," he said. "Together we share the same values of quality and intense customer focus. I am convinced that our group will prove a good home and can help realize the significant future potential of Jimmyjane.”
Imboden, an award-winning designer, founded the company in 2004 with the mission of reshaping the sex products market with Jimmyjane's unprecedented design, engineering and marketing. Jimmyjane is credited for its leading role in reorienting the global conversation around pleasure products and has become known in the media as “the Apple of sex toys."
“We’re excited about this next step for Jimmyjane," said Imboden, who leads Jimmyjane as founder and chairman. "Both our company and industry have come a very long way in the past 10 years. With the strength of Diamond behind Jimmyjane, we’ll be able to take our mission of bringing 'Pleasure to the People' to an entirely different scale.
"Nick and the Diamond team respect the customer- and design-centric values, approach and attention to detail that are the foundation of Jimmyjane, and will be great partners in growing the brand’s reach and amplifying its message.”