SAN JOSE, Calif. — The Silicon Valley Business Journal today published an interview with LELO’s president and chairman, Pavle Sedic.
The Swedish luxury pleasure product brand's U.S. headquarters is located in the Silicon Valley, and the paper's managing editor, Shana Lynch, interviewed Sedic about growth in the industry, how “50 Shades of Grey” boosted business, and who buys a $15,000 vibrator.
The piece is titled, "LELO, the Apple Inc. of the pleasure products industry."
LELO, now in its 10th year, was recently recognized at the 2014 XBIZ Awards with a Luxury Toy of the Year award.
The LELO product singled out for the Luxury Toy of the Year award was couples’ massager Tara from the company’s Insignia collection of pleasure objects.
The Silicon Valley Business Journal is part of American City Business Journals media chain.
To read, the Silicon Valley Business Journal's Q&A, click here.
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