Joy Hollywood Launches Female-centric Retail Website

Bob Johnson

CHATSWORTH, Calif. — Sex toy wholesaler Joy Hollywood has announced the launch of a female-centric consumer pleasure products website,

The company said that after more than nine years as a distributor of adult toys, novelties, clothing and fetish products to major online retail outlets, it now wants to directly connect with the “average female customer.”

"So, in an effort to appeal to the historically prevalent trend of women embracing their sexuality and researching, purchasing and reviewing adult toys and novelties for their own collection and in group settings — Joy Hollywood has launched its own storefront targeting the conscientious feminine consumer,” a spokesperson said.

The offering’s design, layout of the store, and selection of products, has been researched to appeal to the needs and demand of the popular, sexually conscious modern woman, according to the site's developers.

Easy to navigate, with appropriate categories and product lines — the site is being touted as a one-stop-shop for any sexually active individual, man or woman.

Soon to be added will be toy reviews from female sex therapists and popular female bloggers, as well as links to other women's websites and online groups direct from the products' display page.

In addition, the company said strong relationships with female-owned sex toy manufacturers have been made with new products being added daily at competitive industry prices. Specials and seasonal sales will also be offered.

“We hope to create an enjoyable process that appeals to this target audience, providing informative offerings with a safe/secure online shopping cart walk through. Providing an appealing and dynamic storefront for adult sex aids that breaks from the male-driven mainstream can only help to foster an ongoing open-mindedness to web-based adult products retail industry. After all, women are the biggest consumer... why not give them exactly what they want?,” Joy Hollywood said.