ManicaMoney Launches

Lila Gray

LONDON — ManicaMoney has launched, the new official website for Joybear Pictures, a studio that caters to the porn-for-women market segment.

Established in 2003, the U.K.-based production house helmed by producer Justin Ribeiro dos Santos attempts to blend cinematic quality, story-driven sex scenes and empowering female roles to attract primarily women and couples. It bills its repetoire as "raunchy films for him and her."

Joybear has been featured in mainstream news outlets, including Esquire, Cosmopolitan, CNN and recently the Huffington Post.

Erwin de Boer, vice president of online media at ManicaMedia said, "For any affiliates at with female or couples web traffic, is the perfect fit. If you are unsure, show it to your girlfriend or wife and see what she says."

According to the Cosmopolitan Magazine article spotlighting Joybear, 13 percent of women have viewed porn online at work and 87 percent of 25-39 year-old women enjoy porn (which is more than the number that admitted to using sex toys).

"Women watch porn and would watch it just as much as men do if there were more video content available to fit their needs," Ribeiro dos Santos said. "Joybear films offer more depth and sensuality. When we release a new video our goal is to thrill the women watching it, be it alone or with someone special. Our audience already exists in the broadcast sector, however, working with opens up our portfolio to a much wider customer base.“