Diane Silberstein, president and publisher of Penthouse, lauded the hiring of Lucas as the first associate publisher since Penthouse was acquired by Marc Bell in 2004 from former owner General Media.
“Penthouse is a lifestyle brand with tremendous global recognition, and we are bringing in executives who understand the nuances important to men and marketing to them," Silberstein told XBIZ.
Lucas comes to Penthouse from Golf World, where he served as associate editor. Prior to that, he worked for New York Magazine, Field & Stream/Outdoor Life, Men’s Health, Esquire and Footwear News.
“P.J. is a well-respected, results-driven executive who embraces the daily changing media menu, and he’ll lead our team of passionate sales executives, sharing Penthouse’s vision and executable multiplatform offerings,” Silberstein said.
Lucas will report directly to Silberstein.
This is the second new recruit for Penthouse Magazine in the past week, starting with Mark Healy as editor-in-chief. Healy joined Penthouse from GQ where he served as articles editor since 2003, and prior to that he was senior editor for Details.
