Empowered Goes Direct-to-Consumer for Pink, Gun Oil Marketing

LAS VEGAS — Empowered Products has launched a direct-to-consumer marketing campaign for its Pink and Gun Oil lubricants.

“Our mantra is ‘If we can get our products into the hands of a consumer, we'll have a customer for life,’” the company said. “In that spirit of personal empowerment, we have teamed up with HBMG Health & Beauty Marketing Group on a direct-to-consumer marketing campaign that we believe is going to become a staple of our overall marketing effort.”

According to the company, it will employ “the best in direct response media and advertising vehicles for maximizing lifetime value and average order of a new customer.”

“We're excited to finally have the opportunity to generate new customers for all of our products without having to solely rely on retail distribution channels or chain stores to initiate the customer relationship and product experience,” the company said.

This initial launch, which has now commenced, will be limited to print placements in local, regional and national newspapers, Sunday supplements, and magazines. The agency is also exploring using direct mail targeted sample packs to supply consumers with samplings of its lubes.

The direct mail program will be the second phase of Empowered’s marketing effort and ultimately the company says it anticipates creating a national television campaign to drive new acquisitions.

“In phase one of our launch, we anticipate reaching approximately 10,000,000 households monthly within a three month test period and slowly ramping up to 25,000,000 consumers each month in print for the balance of 2014.

“Our direct mail program, also to be launched in 2014, will consist of much more targeted campaigns averaging 500,000 active consumers in our focus category for sampling of our product lines.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshlight Debuts Eila Adams Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Eila Adams.

BeYourLover Debuts 'Squeeze Me' Vibrator

Pleasure brand BeYourLover has introduced its Squeeze Me wearable vibrator.

Orion Debuts 'Rotating Masturbator' From Stroker Line

Orion Wholesale has introduced the Rotating Masturbator from its Stroker collection.

Pjur to Attend EroSpain, Marks 30th Anniversary

Pjur is celebrating its 30th anniversary while attending EroSpain 2025.

Luxus Inks Exclusive Europe Distro Deals With Rimba, Orion

Luxus has signed exclusive deals with Rimba and Orion for European distribution.

Ridmii Debuts Upgraded Sex Doll System

Pleasure brand Ridmii has introduced an upgraded version of its app-controlled sex doll system.

XBIZ Retreat Concludes With Business, Banter and Beach Vibes

The 2025 XBIZ Retreat in Miami wrapped last week with top vendors and key buyers immersing themselves in business while enjoying a relaxed environment, productive one-on-one meetings, and a dance party.

Kiiroo Unveils 'PowerShot' Stroker

Kiiroo has introduced its PowerShot masturbator.

Fleshlight Debuts Bootydevine Stroker

Fleshlight has introduced its new Pro Fleshlight stroker molded from Bootydevine.

Honey's Place Launches Revamped B2B Website

Pleasure product retailer Honey's Place has launched an updated website for wholesalers at HoneysPlace.com.

Show More