Industry Vet Rebecca Weinberg Joins XR Brands

HUNTINGTON BEACH, Calif. — XR Brands has added industry veteran Rebecca Weinberg to the team as project development and key account manager.

Weinberg will work with the creative team to innovate and develop new product lines while handling sales for key accounts to support the company’s sales force.

“Rebecca has an extensive background in product design, quality control, production coordination and marketing, which is invaluable for the XR team,” XR Brands General Manager Randy Alvstad said. “She has worked with some of the largest key accounts in America and will bring that special knowledge to our sales team as well. Her intelligence, well-spoken manner, and strong work ethic have made her a wonderful addition as a key member of the XR team.”

Weinberg first was introduced to the adult industry as a buyer on the DVD side. Four years later she moved to the adult novelty and pleasure product realm where she remains today.

“I have a strong knowledge of this industry that I have honed and improved over more than a decade of hard work,” Weinberg said. “I’m proud of my high success rate and history of account service and growth, and it’s a pleasure to use these skills in my new role at XR Brands.”

Weinberg will be available for meetings and introductions at the upcoming ANME Founders show Jan. 10-13 in Burbank, Calif. Visit Booth 104-105 in the StarLight Ballroom to see XR Brands’ catalog. For more information about XR Brands, please visit