FERNDALE, Mich. — Nalpac says it is taking an innovative approach with the release of its 2014 “Big Catalog.”
The new catalog includes a detailed table of contents that organizes the distributor’s vast amount of products not just by category and manufacturer but by collection.
“Our goal has always been to make merchandising your store profitable and now we can make it easier,” the company said. “Having a cohesive display of products makes your walls and retail space more appealing, attractive, accessible and engaging to your shoppers. Visual merchandising utilizes displays, color, lighting, product education, smells, sounds, digital technology and interactive features to catch customers' attention and persuade them to make purchases.”
According to the company, conducting visual merchandising by collection helps convey a store’s brand and reflects the personality of target markets, which allows storeowners to have a better idea of what to buy from their distributors.
Nalpac also has decided to release a fetish and bondage catalog companion in addition to the Big Catalog.
“Fetish sales are surging as more couples add handcuffs and riding crops to their repertoire," the company said. “Nalpac wants to answer your sales needs by offering everything you need to accommodate your store in offering more BDSM items. In this Special-Edition, Fetish/Bondage Companion Catalog Nalpac hopes to capture everyone’s target market, from novice to expert.”
Nalpac’s 2014 Catalog will be available in print, CD and flash drive formats. The catalog also is available online at Nalpac.com/catalog2014. Direct ordering is available through the distributor’s website Nalpac.com.