SONOMA, Calif. — The COLT Studio Group today announced its revamped flagship online store, COLTstudiostore.com.
The company said online customers will now have an easier and more modern medium to purchase the variety of its products including DVDs, magazines, calendars, leather, toys and an all-new clothing line, the COLT Collection being released this month.
Consumers will also have an advanced tool to collect and cash-in on the COLT Rewards program, that gives discounts and incentives during the buying experience via social networking and the like.
“We have been working well over a year to create an online store that brings our historical and abundant library from of over 45 years of high-end products to our worldwide fans in the easiest, most current and highest-quality way possible,” COLT Studio Group owner John Rutherford, said.
He added, “We redesigned the entire COLTstudiostore.com site from the ground up, using the most modern technology and up-selling tools. All our products are available to ship worldwide with endless options for the customer to pay easily and painlessly, all while being tracked and shipped out the same day if the customer orders before 1:30 p.m. PST.
“This means no matter what operating system, browser and mobile devise the end user is using; they will be able to enjoy our new releases, specials and more without having to worry about any additional clunky or awkward page viewing or check out process.In addition to our pinnacle online store, we are offering our customers the all-new COLT Rewards program, we will give $5 to their account for every $50 spent and if they spread the ‘COLT-word’ they get discount coupons to use when purchasing again. This gives targeted online customers to our membership site even more of an extra edge for being loyal and diehard COLT fans.”
Rutherford noted that the company has been working hard for the past year, and that the next step is to launch an online store for its wholesale partners. Each partner will have a private page with the same functionality.