Survey: Sex Toys 2nd-Most Bought Item by Drunken U.K. Shoppers

LONDON — A new U.K. consumer study shows that the second most-bought item by drunken shoppers is a sex toy.

The results are drawn from The International Online Shopping Survey 2013, which for the first time included 1,000 responses from consumers in both Russia and Germany, in addition to 1,000 in the U.K. The survey was commissioned by Hermes.

Clothes were the No. 1 item on shopping lists after a night out, while sex toys and novelties ranked second in the U.K. Purchases of sex toys in Germany and Russia ranked only fourth and sixth respectively, with computer equipment, phones, jewelry and books positioned higher.

When asked about top purchasing mistakes when boozed up, shoppers said that overpaying was the most common error. Ordering the wrong quantity or size ranked No. 2 while buying impractical items came in at No. 3. Erratic online bidding and forgetting about a purchase until it was delivered also made the list.

“It is important for people to be careful when shopping online after a few drinks," said Gary Winter, sales and marketing director for Hermes. "Our couriers have reported back countless times that they handed over parcels to customers who had no idea what the product was, or even where it was ordered from.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nalpac Releases 2025 Winter Catalog

Nalpac has released its 80-page 2025 winter catalog.

Creative Conceptions Debuts 'Birthday Cake' Lube From Skins 'Tasty' Line

Creative Conceptions has introduced the new Birthday Cake lubricant from its Skins Tasty collection.

ERIKALUST, Oh Collective Partner for Exclusive 'Date Night Bonbons' Gift Set

ERIKALUST and Oh Collective have partnered for an exclusive edition of the Date Night Bonbons gift set.

Orion Debuts 'Starter Packages' From 'Magic Shiver' Line

Orion Wholesale has introduced three pleasure product starter packages from its Magic Shiver line.

Orion Debuts 'Beau Coeur' Collection

Orion Wholesale has introduced its beau coeur line of pleasure products.

Electric Novelties Debuts 'Bondage Bearz' Collection

Electric Novelties has introduced its Bondage Bearz plush collection.

Motorbunny Returns to US-Based 'Small-Batch' Manufacturing

Motorbunny has announced a return to U.S.-based, small-batch manufacturing.

Liberator, Sexy Living Ink Distro Deal

Liberator has inked a deal with Sexy Living for Canadian distribution.

C1R Names Ryley Albert Account Representative

C1R has appointed Ryley Albert as its new account representative.

Orion Debuts 'RC 2 in 1 Plug & Panty Vibe' From Sweet Smile Line

Orion Wholesale has introduced the RC 2 in 1 Plug & Panty Vibe from its Sweet Smile line.

Show More