Danni Vice President of Operations Layne Thrasher said DanniHD.com is based on the same philosophy that has been guiding the company for the past 10 years — hot, natural women filmed in a fun and sexy way.
“Danni [in] hi-def is just one example of another top product we’ve released this year,” Thrasher said. “We remain committed to giving our customers both the most choice and the highest value of content for their money.”
DanniHD.com, updated several times each month with exclusive content, features glamour-infused solo scenes from top softcore and hardcore models.
Initial video offerings include Danni Ashe, Peach, Zuzana D. and Vanessa. Updates coming soon will feature Erica Campbell, Jana Cova, Kelly Madison, Aria Giovanni, Justine Jolie and Sandee Westgate.
Customers must use Windows Media Player 11 to take full advantage of hi-def content. Each available movie is priced at $9.99.
"We're very excited to push into this method of delivery," Derek Devore, Danni's director of web products, told XBIZ. "There is already a solid plan in place to make this technology more accessible to our customer base by using different codecs and more effecient channels of downloading, as well as more concise aesthetic considerations when shooting content. We see this site as a natural progression in the high-def market.
To promote its new site, Danni has unleashed a targeted web campaign. The company designed banners and exit popups on its subscription sites to draw surfers.
“DanniHD.com is available through the Danni Cash webmaster program,” Danni.com Marketing Manager Bill Rix told XBIZ. “We have a comprehensive set of promotional tools available.”