Sportsheets Partners With Retailer Sexyland for Sexpo

HUNTINGTON BEACH, Calif. — Sportsheets has returned from Sexpo, where the powerhouse brand partnered with Australian retailer Sexyland to host a booth and meet with consumers and fans.

Sportsheets Sales Manager Cheri Poe attended the event and provided demonstrations of Sportsheets’ popular products. The companies offered a showcase of Sportsheets’ flagship product, Under the Bed Restraint Kit.

“Working with Sexyland at Sexpo offers us a special occasion to meet consumers directly and hear what they enjoy or what they might like to see from their favorite brand,” Poe said. “And Sportsheets gets a chance to show them how easy, affordable and fun our brands are. Sportsheets is all about connecting with people, hearing their stories, and learning about what’s valuable to the end user — it keeps us on our toes and at the top of our game!”

Sportsheets says it maintains a long-standing successful relationship with Sexyland and values opportunities like Sexpo to support its customers in the growth of its brands at the retail level.

“The Australian market is vibrant, curious and open to new ideas,” Poe said. “From our branding partners and their staff, to the wholesale customer and especially the end user, we’ve found Aussies to be incredibly effective collaborators. Sex in the Shower is especially strong in Australia, as is Sex & Mischief and Sportsheets Premium brands. Every market has a different mindset and is attracted to products and brands that speak to them and their unique needs. It’s wonderful to experience this of the Australian market firsthand.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Dr. Carol Queen to Keynote 2026 XBIZ Expo Pleasure Products Trade Show

XBIZ is pleased to announce that Dr. Carol Queen, Good Vibrations staff sexologist, pleasure community historian, and curator of the Antique Vibrator Museum, will deliver the keynote address at the 2026 XBIZ Expo.

Orion Debuts 'Cuties' Vibrating Anal Plug Collection

Orion Wholesale has introduced its new Cuties Mini Butt Plug collection.

Lovehoney Group, Xgen Sign Licensing Agreement for 'Pleasure Air' Tech

Lovehoney Group has signed a licensing agreement with Xgen for the latter to use the former's patented Pleasure Air technology in its pleasure products.

Sportsheets Releases New Training Video for 'Indica' Collection

Sportsheets has released its latest training video, titled "The Indica Collection by Sex & Mischief," hosted by Brand Ambassador Rin Musick.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Casey Murphy Launches 'Pleasure Brand Lab' Digital Marketing Tools

Sexual wellness marketing strategist Casey Murphy has launched Pleasure Brand Lab, digital marketing support for small and indie brands.

CAM4, Lovense Introduce New 'Interactive Control' Features

CAM4 has debuted a new suite of interactive Lovense control features for models.

Blush Debuts 3 New Vibes From 'Sexy Things' Collection

Blush has introduced three new vibrators from its Sexy Things collection.

Holiday Products, Sugar Splash Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sugar Splash.

Le Wand Introduces 'Classique' Vibe Collection

Le Wand has debuted its new Classique vibrator line.

Show More