PENNSAUKEN, N.J. — Beginning Wednesday, Nov. 27 at 3:30 p.m. EST, Williams Trading will simultaneously launch its “Black Friday Madness” and “Cyber Monday Madness” events to support its brick-and-mortar retailers, and online clients respectively.
“The advent of the Internet has surely changed the playing field for distributors and retailers the world over, and for Williams Trading Co., the adult industry is no exception,” the company says. “For a distributor who is soon to be celebrating its 40th anniversary year, Williams Trading is sure to have seen its fair share of passing fads- but the Internet is no such fad. And as any distributor, retailer or vendor who wants to stay in the game will tell you, every sale will invariably have a digital component to supplement what was once a strictly brick and mortar realm.”
The special sales event will be offering discounts with 30 percent off the entire Blush Line, 30 percent off all Nature Lab products, 10 percent off all Monkey Spanker products with a bonus Whack Pack (consisting of a complimentary DVD and lube pack) and 65 percent off all Venus products.
Williams Trading also will feature a “Black Friday Mystery Box” with a wholesale value of $350 for $79.
In a year where business pundits and publications are forecasting an increase in foot and cyber traffic, Williams Trading hopes to take advantage of the momentum with its own offering of sales and specials.
“Younger consumers are more likely than any other target market, to shop online,” Marketing Director Scott Dantis said. “They like the speed, they like the convenience, and they place a huge premium on their privacy. Our direct drop-ship fulfillment program from Muffs and Cuffs is geared directly towards them, hence the Cyber Monday Madness sale.”
The Black Friday Madness and Cyber Monday Madness sales will end at 11:59 p.m., ET on Monday, Dec. 2.