The pjur Group Debuts New POS Materials

WASSEBILLING, Luxembourg — The pjur Group announced today new POS materials for the holiday business season.

The materials include packaging designed for pjur's new 2-ml sachets of pjur Cool, pjur Espresso, pjur Woman Nude and the silicone-based and new water-based variants of pjur Back Door and pjur Analyse-me products.

Pjur said the front side of the packaging features an exact image of the 100 ml bottles that lets customers get an idea of what the product looks like on the shelf, or at the online store.

Another is the pjur Counter Display cardboard that includes an appropriate design for each target group, available in three different variants. The Counter Display cardboard is made of high grade, flexible material, so that it can be sent without in simple, DinA4 envelopes and used flexibly. The display can be placed on surfaces such as a counter or small shelves. Either 16 100-ml bottles or up to 12 cartons can be integrated including pjur Sprays or pjur med lubricants.

The third item is a sales tool developed specially for the Sexy Six. It is a hexagonal display with information and graphics on the six new products. Pjur said the innovative design attracts attention, and that customers are provided with valuable additional information.

In addition to these POS materials, pjur said it has reclassified its products. All pjur lubricants, sprays, condoms and cleaning products are now divided into six categories: “Sex and Massage,” “Anal Play,“ “Fetish and Scene,” “Stimulation & Toys,” “Hygiene and Safety,” and “Carefree Sexuality” that make it easier find what’s best for a customer.

The company has also created six corresponding flyers that can be displayed and used to train employees.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Lightning Star World Debuts Aubrey Kate Pleasure Product Line

Pleasure brand Lightning Star World has introduced its new Aubrey Kate Collection.

B-Vibe '360 Plug' Spotlighted on Wired.com

B-Vibe’s 360 Plug has been spotlighted on Wired.com.

Honey Play Box, Planned Parenthood Arizona Partner for 'Just the Tip' Wellness Workshop

Honey Play Box and Planned Parenthood Arizona recently partnered for “Just the Tip: A Pleasure-Based Workshop.”

Je Joue Names Ian Kulp Head of Global Wholesale, Brand

Pleasure brand Je Joue has appointed Ian Kulp as its new head of global wholesale and brand.

Sportsheets Releases New Training Video for 'Peaches 'n CreaMe' Collection

Sportsheets has released its latest training video, titled "Peaches ’n CreaMe," hosted by Brand Ambassador Rin Musick.

Full Circle Names Stefanie Neumann Sales Account Executive

Pleasure brand Full Circle has appointed Stefanie Neumann as its new sales account executive.

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

Show More