£25M Internet Safety Awareness Campaign Announced in U.K.

LONDON — Britain's four largest ISPs — BSkyB, TalkTalk, BT and Virgin Media — have pledged to form a new joint venture to lead a £25 million awareness campaign around child safety on the Internet.

Those ISPs together supply Internet service to about 90 percent of households in the UK.

“We’ve been focused on the issue of online safety since we developed the world’s first Cleanfeed filter to block child abuse images and made the technology available free to other ISPs across the world a decade ago,” BT CEO Gavin Patterson said yesterday.

 “Awareness, expert advice and support are crucial in making sure that parents feel confident in using the protections that are offered by ISPs,” Patterson said.

The £25 million awareness campaign was announced as executives from the ISPs and reps from Microsoft and Google met for Prime Minister David Cameron’s cyber-summit.

The Downing Street summit on Monday saw Cameron announce a joint operation by British and U.S. law agencies to jointly target online child abuse by monitoring those who operate in the cracks of the Internet.

A transatlantic taskforce has been tasked to identify ways of targeting criminals and pedophiles who use secret encrypted networks to distribute images of abuse.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

German High Court Puts Pornhub, YouPorn 'Network Ban' on Hold

A German high court on Friday temporarily barred a state media regulator from ordering internet providers to cut off access to Aylo-owned adult sites Pornhub and YouPorn in Germany, pending further action by Cypriot and European Union authorities.

Luxembourg Media Regulator Fines LiveJasmin for AV Noncompliance

The Luxembourg Independent Audiovisual Authority (ALIA) has levied a fine of 25,000 euros (approximately $28,000) against webcam platform LiveJasmin for failing to comply with provisions of the country’s Electronic Media Law.

AdultHTML Introduces Subscription Option for Website Owners

AdultHTML has added a subscription option for its web development service, allowing site owners to pay a monthly fee for access to developers and tools.

French Parliament Rejects Ban on Purchase of 'Remote' Sexual Services

The French National Assembly has backed off from a proposal to criminalize the purchase, and/or facilitation by online platforms, of sexual services performed remotely by streamers and custom content creators.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Takedown Piracy Reports Infiltration, Monitoring of Mega.nz

Takedown Piracy has reported that it successfully infiltrated Mega.nz folders and identified and removed nearly two million instances of stolen content.

Pornhub Unblocks Australia Users on iOS Devices, Citing Apple AV Effectiveness

Pornhub parent company Aylo on Tuesday announced that users in Australia will once again be able to access the popular site if they are using Apple devices and have confirmed their age through Apple’s Australian age-verification process.

California Governor Signs Bill Limiting CIPA Claims

Governor Gavin Newsom has signed into law a bill to narrow the scope of the California Invasion of Privacy Act (CIPA), to prevent abusive lawsuits targeting online businesses, including adult websites.

California Enacts Stricter UGC Rules for Adult Sites

Governor Gavin Newsom has signed into law a bill to impose tighter compliance standards for user-generated content (UGC) on adult websites accessible in California.

Minister: UK Aims to Begin Enforcing 'Choking' Ban Before Year's End

The U.K. will soon begin enforcement of a new law criminalizing depictions of “non-fatal strangulation” in adult content, according to a Ministry of Justice official.

Show More