SHERMAN OAKS, Calif. — Baci Lingerie announced today the winners of the Dreams Retail Display Contest.
Baci retail partners Adult World, Fantasy Gifts and Spice Lingerie garnered the winning votes polled from Facebook fans. The submissions required the stores to create and submit eye-catching Halloween displays featuring Baci Lingerie’s Dreams Collection of bedroom costumes, the company said.
Retail partners were encouraged to embellish their display submissions with Baci accessories, such as gloves and hosiery. Contest participants also utilized Baci’s handmade Italian masquerade masks and its selection of eyelashes.
“The Baci Lingerie Dreams Display Retail Contest on Facebook was a great way to engage our retail stores and their customers in a way that exemplifies the power of social media,” said Veronica Rajadnya, Baci social media manager. “The entries for the contest were as creative and evocative as the line itself, and we saw an exciting amount of participation from our followers.”
A range of prizes will be awarded to the winning retailers, including cash, merchandise and an HD TV. First place in the contest was Adult World, Fantasy Gifts snagged second and Spice Lingerie came in third.
“The Baci display contest was a big success. I know myself and our sales staff were all extremely excited to take part in such a great event,” said Eric Morrow, Adult World’s lingerie buyer. “We have definitely seen an increase in sales, especially from the Dreams line.”
The Dreams Collection features titillating costumes for roleplay scenarios — both in and out of the bedroom — including nurses, flight attendants, schoolgirls, police and more.
Baci is transitioning all styles in the Dreams Collection to include Diva (1X-2X) and Queen (3X-4X) sizing.
Baci Lingerie is now available in the U.S. market through XGen Products. For more information, contact sales@xgenproducts.com or 877-450-XGEN (9436).
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